CUSTOMER SUCCESS SPOTLIGHT
Driving Global Consumer Loyalty through Meaningful Interactions
Campari Group, a global leader in the spirits industry, is renowned for its vibrant brand experiences and consumer-centric approach. With iconic brands and unforgettable experiential events worldwide, Campari Group prioritizes consumer engagement as central to its marketing and brand strategies. In partnership with AnyRoad, Campari has optimized these immersive brand experiences, ensuring each interaction strengthens consumer loyalty, brand awareness, and market reach.
The partnership with AnyRoad delivered transformative results across several dimensions of Campari’s consumer engagement strategy
3X increase in registrations
AnyRoad enabled a 3X increase in marketing opt-in rates in a six month period from brand home registrations, and identified 4,500 repeat visitors as brand champions.
48% of visitors converted to brand promoter after their experiences.
With centralized analytics and feedback, Campari gained actionable insights into consumer preferences.
25% increased since 2020
AnyRoad simplified Campari’s event management, integrating booking systems, CRM, and additional tools to create a unified operational workflow.
CASE STUDY
“AnyRoad has been built by people who know how hospitality and events happen."
As a brand deeply connected to hospitality and experiential marketing, Campari recognized the importance of creating meaningful, memorable interactions with its consumers.
Managing an extensive array of global events and brand experiences posed significant operational challenges.
- Fragmented Systems and Silos
Event management was spread across multiple platforms and regions, lacking integration with central consumer data, marketing analytics, and sales systems.
- Inconsistent Quality Control
Ensuring a high-quality, cohesive experience for consumers across different events was challenging without a streamlined solution.
- Limited Data and Consumer Insights
Without centralized data, measuring the impact of events and gaining real-time insights into consumer preferences was difficult, making it hard to tailor experiences effectively.
Campari partnered with AnyRoad to streamline its event and experience management processes, leveraging AnyRoad’s integrated platform to deliver seamless consumer experiences globally. AnyRoad integrated directly into Campari’s websites around the world, providing a seamless experience for their customers, making the entire consumer journey on brand and intuitive. When Campari became the official partner of Cannes Film Festival with an iconic branded space, VIP events, and specific hospitality needs, they needed a robust on-brand platform to handle not only the operations, hospitality, and ticketing, but also to measure and optimize the deeper consumer engagement KPIs.
Strategy
- Unified Platform
AnyRoad consolidated Campari’s event and experience management across brand homes, pop-up events, and festivals, reducing reliance on fragmented tools like spreadsheets and region-specific software.
- Pre-, During, and Post-Event Engagement
Campari amplified each event’s reach by focusing on consumer touchpoints before, during, and after events, maximizing brand impact and driving advocacy. AnyRoad’s data showed that there were some issues that needed to be immediately resolved which were affecting brand perception.
- Comprehensive Data Collection and Analytics
AnyRoad’s platform enabled Campari to capture hundreds of thousands of pieces of valuable consumer data and feedback, giving the brand a clear view of consumer engagement, satisfaction, and conversion.
- Customizable and Scalable
By working closely with Campari, AnyRoad provided an evolving, adaptable solution that grew alongside the brand’s expanding experiential portfolio, now powering Campari events in 4 continents around the world.
Anyroad’s capabilities in consumer analytics and enterprise customization made it a strong piece of Campari’s marketing strategy, and they expanded its use to manage experiential programs around the world as well as hospitality operations, helping them deliver high end tailored guest experiences. For Cannes, AnyRoad’s platform gave Campari detailed ROI metrics, pulled in all their consumer data compliantly, and identified some key opportunities to improve the guest experience, which they implemented the following year.The partnership with AnyRoad delivered transformative results across several dimensions of Campari’s consumer engagement strategy:
- Improved Known Consumer Database: AnyRoad enabled a 3X increase in marketing opt-in rates in a six month period from brand home registrations, and identified 4,500 repeat visitors as brand champions.
- Enhanced Data-Driven Insights: With centralized analytics and feedback, Campari gained actionable insights into consumer preferences, leading to the discovery that 48% of visitors converted to brand promoters after their experiences
- Streamlined Operations & Marketing: AnyRoad simplified Campari’s event management, integrating booking systems, CRM, and additional tools to create a unified operational workflow. Systems and strategies allowed them to focus on improving and measuring key revenue outcomes like average spend per customer, which has increased 25% since 2020.
- Empowered Teams with Insights and Tools: Over 300 Campari employees across Europe, Australia, and the United States actively use AnyRoad’s dashboards and consumer analytics, enabling cross-functional teams to access and leverage data for marketing, hospitality, and membership experiences.
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