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WHO WE ARE

The Leaders in Experiential Marketing

AnyRoad’s industry-leading platform enables businesses to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI.
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Our Story

Founded in San Francisco in 2013 by brothers Jonathan and Daniel Yaffe, AnyRoad is the leader for experiential marketing software. We were founded on the belief that real-life, in-person experiences offer brands invaluable opportunities to build long-lasting relationships with their consumers, ultimately creating a community of brand advocates and accelerating revenue growth.

AnyRoad offers the only unified platform for experiential marketing that effectively connects back-end processes like booking, ticketing, payments, and more, with first-party data capture, consumer feedback and analytics. Armed with our platform, leading brands across various industries are able to streamline and scale their event operations, drive continuous improvements in their strategy with actionable insights, and increase the return on investment from every experience.

To date, we have closed over $66M in funding and work with some of the industry’s leading investors, including BlackRock, Andreessen Horowitz (a16z), Runa Capital, Kaiser Permanente, Rally Ventures, Precursor Ventures, and Day One Ventures

Our Story In Numbers

2013
FOUNDED BY BROTHERS JONATHAN AND DANIEL YAFFE
15M+
EXPERIENTIAL DATA POINTS CAPTURED ANNUALLY
200+
CUSTOMERS POWERING EXPERIENCES FOR CONSUMERS IN 90+ COUNTRIES

OUR LEADERSHIP

The People Behind The Platform

Jonathan Yaffe

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Daniel Yaffe

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Iris Hermelin

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Iain Hassall

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Lauren Sommers

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Ryan Whitney

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Christian Collins

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Ramya Ragavan

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Aamir Farooq

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Leah Shough

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Michael Luna

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