AnyRoad

Experiential, Immersive, and Multi-sensory Marketing: What’s the Difference?

Posted by Daniel on 03-13-2018

A primer to understand the difference in three valuable types of marketing.

Creativity Matters: HBR on Creativity in Advertising

Posted by Daniel on 02-17-2018

In the movement to shift marketing from intuition-based marketing to data-based marketing, we take a broad academic look at the utility of creativity in marketing

Pepsi Goes Boutique

Posted by Daniel on 02-06-2018

Following trends of other brands, Pepsi is opting for smaller, personal, and boutique experiences to engage with consumers.

3 Tips for Better Experiential Marketing in 2018

Posted by Daniel on 01-26-2018

Brands are making real impacts in the world through these campaigns and more funds are being earmarked for experiential approaches. Now we need to measure it.

Survey Says: Marketers Earmarking More Funds for Experiential Campaigns

Posted by Daniel on 12-19-2017

Thirty-three percent of chief marketers say that they’re planning to spend 21 - 50% of their marketing budget on experiential marketing, which is incredibly significant.

What Learning Styles Teach Us About Experiential Marketing

Posted by Daniel on 12-04-2017

By definition, experiential marketing utilizes many of our senses. That aligns quite well with the different types of learning styles.

JOYN’s Revolutionary Launch Event

Posted by Daniel on 11-20-2017

The pioneer in Behavioral Wealth Management evolved their old-school name, and in doing so engaged audiences like never before.

Oliver Russell’s “Parklet” for Nature Valley

Posted by Daniel on 11-09-2017

General Mills brand has long partnered with the National Parks Conservation Association (NCPA), but in 2018 it took to the street for a guerilla-style campaign.

What’s Your Story? VisualFizz Wants to Know!

Posted by Daniel on 10-30-2017

The new marketing strategy prioritized actually getting to know their potential consumers—otherwise known as “the people around us.”

Phy Platform Goes Wild and Partners with Nashville Zoo

Posted by Daniel on 10-20-2017

The zoo is the first to pilot the technology that enhances the visitor experience at a number of the animal exhibits

iHeartRaves Hooks Up with Luxor for an Incredible Pop-Up EDM Experience

Posted by Daniel on 10-17-2017

Brandon Chopp, Digital Marketing Strategist for iHeartRaves, recently shared an exclusive overview of the company’s latest experiential marketing strategy.

UK’s Ministry of Sound Andrew Akuffo Talks Experiential

Posted by Daniel on 09-26-2017

The Ministry of Sound’s director of events and brand, says that the absolute best way to connect with your audience and improve ROI is with experiential marketing.

The Secret Ingredient in Red Bull's Wings

Posted by Jonathan on 09-20-2017

Spending an entire summer day laughing with your family, while watching a team of unicorns fly a spaceship off a pier into San Francisco Bay = LOVE

Famous Chef Ditches “Taste” in Experiential Marketing

Posted by Jonathan on 09-05-2017

Experiential marketing must make use of at least 3 senses. Why did a famous chef choose to ignore the most obvious one? Hint: It's all about connection!

The Eclipse a Boon for Experiential Marketing

Posted by Daniel on 08-25-2017

Companies and brands jumped on the once in a lifetime event, and tried to take advantage of the experience and tie it to their brands.

Experiential Marketing Leads All Marketing Channels

Posted by Daniel on 08-21-2017

Experiential marketing leads the pack, with 93 percent of people agreeing that live experiences are better and more powerful than traditional TV advertising.

The Only Peer-Reviewed Research on Experiential Marketing in the Past Year

Posted by Daniel on 08-16-2017

If you want to dig deeper into the psychology of experiential marketing, armed with the best case studies and quotes from experts—well, it’s tough out there.

Experiential Marketing by Removing the Sense of Sight

Posted by Daniel on 08-08-2017

Dining in the Dark and how Restaurants Employ Experiential Marketing

Nike's Creative Approach to Building Branded Experiences

Posted by Daniel on 08-03-2017

Follow in the shoe giant's footsteps to find creative and engaging experiential marketing.

China Impresses with Experiential Marketing Creativity