Experiential, Immersive, and Multi-sensory Marketing: Whatโ€™s the Difference?

A primer to understand the difference in three valuable types of marketing.


Creativity Matters: HBR on Creativity in Advertising

In the movement to shift marketing from intuition-based marketing to data-based marketing, we take a broad academic look at the utility of creativity in marketing


Pepsi Goes Boutique

Following trends of other brands, Pepsi is opting for smaller, personal, and boutique experiences to engage with consumers.


3 Tips for Better Experiential Marketing in 2018

Brands are making real impacts in the world through these campaigns and more funds are being earmarked for experiential approaches. Now we need to measure it.


Survey Says: Marketers Earmarking More Funds for Experiential Campaigns

Thirty-three percent of chief marketers say that theyโ€™re planning to spend 21 - 50% of their marketing budget on experiential marketing, which is incredibly significant.


What Learning Styles Teach Us About Experiential Marketing

By definition, experiential marketing utilizes many of our senses. That aligns quite well with the different types of learning styles.


JOYNโ€™s Revolutionary Launch Event

The pioneer in Behavioral Wealth Management evolved their old-school name, and in doing so engaged audiences like never before.


Oliver Russellโ€™s โ€œParkletโ€ for Nature Valley

General Mills brand has long partnered with the National Parks Conservation Association (NCPA), but in 2018 it took to the street for a guerilla-style campaign.


Whatโ€™s Your Story? VisualFizz Wants to Know!

The new marketing strategy prioritized actually getting to know their potential consumersโ€”otherwise known as โ€œthe people around us.โ€


Phy Platform Goes Wild and Partners with Nashville Zoo

The zoo is the first to pilot the technology that enhances the visitor experience at a number of the animal exhibits


iHeartRaves Hooks Up with Luxor for an Incredible Pop-Up EDM Experience

Brandon Chopp, Digital Marketing Strategist for iHeartRaves, recently shared an exclusive overview of the companyโ€™s latest experiential marketing strategy.


UKโ€™s Ministry of Sound Andrew Akuffo Talks Experiential

The Ministry of Soundโ€™s director of events and brand, says that the absolute best way to connect with your audience and improve ROI is with experiential marketing.


The Secret Ingredient in Red Bull's Wings

Spending an entire summer day laughing with your family, while watching a team of unicorns fly a spaceship off a pier into San Francisco Bay = LOVE


Famous Chef Ditches โ€œTasteโ€ in Experiential Marketing

Experiential marketing must make use of at least 3 senses. Why did a famous chef choose to ignore the most obvious one? Hint: It's all about connection!


The Eclipse a Boon for Experiential Marketing

Companies and brands jumped on the once in a lifetime event, and tried to take advantage of the experience and tie it to their brands.


Experiential Marketing Leads All Marketing Channels

Experiential marketing leads the pack, with 93 percent of people agreeing that live experiences are better and more powerful than traditional TV advertising.


The Only Peer-Reviewed Research on Experiential Marketing in the Past Year

If you want to dig deeper into the psychology of experiential marketing, armed with the best case studies and quotes from expertsโ€”well, itโ€™s tough out there.


Experiential Marketing by Removing the Sense of Sight

Dining in the Dark and how Restaurants Employ Experiential Marketing


Nike's Creative Approach to Building Branded Experiences

Follow in the shoe giant's footsteps to find creative and engaging experiential marketing.


China Impresses with Experiential Marketing Creativity

China has shown that Experiential Marketing is becoming the trend for well-known brands.


Experiential Marketing Shines at DigitalMediaWorks 2017

The one-day event on June 8th highlighted the latest trends in digital media, and experiential marketing led the pack.


Harley-Davidson's Badass Experiential Marketing

Being on a Harley is an experience, so it makes sense that when the brand pulled off one of the most impressive experiential marketing stunts to date it was a major hit.


Come to Your Senses

How Smell Plays an Important Role in Experiential Marketing


Why your brewery needs tours now!

Brewery and distillery tours are the experiences that turn loyalists into brand champions.


The (Re)birth of Experiential Marketing

It's long been held that experiential marketing has the highest ROI of any type of marketing.