Live experiences have the unparalleled power to engage people and build love for brands. Experiential Marketing has quickly become a competitive differentiator for global brands to better engage with consumers and create lifelong loyalty. Yet marketers often lack the data to measure their live experiences, relying on intuition and vanity metrics to inform these investments. AnyRoad is an Enterprise SaaS platform built to measure and optimize the ROI of experiences and their impact on brand perception and customer loyalty.
Understand each visitor and their relationship with your brand. Build loyalty, drive engagement, and turn customers into brand champions.
Measure the actual impact your experiences have on visitor brand perception, loyalty, and long-term purchase behavior.
Execute flawlessly on-the-ground and optimize capacity utilization, resource allocation, scheduling, and strategic planning between Operations and Marketing.
Gain valuable competitive and market insights on engagement and experience trends. AnyRoad has over 15 million experiential data points to help you benchmark and optimize your outcomes.
Drive constant improvement through segmentation, benchmarking and A/B testing to optimize for key marketing KPIs and achieve the best results.
Leverage deep insights to identify future brand champions. Sharpen your targeting strategy to drive the most value from your experiential spend.
Measure brand impact and build long-term loyalty
Go beyond the basics to measure what’s really important — brand impact and customer loyalty. Our Insights and Analytics turn your experiences into rich actionable data, giving your team the power to optimize your marketing programs. Identify your new fans and advocates, understand exactly how your experiential marketing programs affect brand awareness and purchasing behavior...
...and see the "Why" behind it.
My absolute favorite thing about AnyRoad is the data collection and insights that they offer. Prior to them, we never had access to this vital information that helps our tour program continue to grow. I recommend partnering with AnyRoad to anyone who needs to understand the data behind experiential marketing.
— Amanda, AEG, Oracle Arena
“Since moving to AnyRoad we've seen a spike in revenue, as we use analytics to make the best business decisions on our experience programs. Further, by collecting more data on our visitors, we've been able to make decisions on new programming, brand loyalty trends, and purchase behavior. AnyRoad's platform is creating significant gains in revenue, enabling us to reinvest in our business.”
Glenn Cox, Manager of Brewery Experiences
“AnyRoad proved to be a great asset for Peet’s Coffee’s experiential marketing endeavors. They provided streamlined, easy to use tools for me to use in managing the overall sign up process for the consumer. They were also great in working with our brand team to ensure that the webpage spoke to the true spirit of the Peet’s brand.”
Peet's Coffee & Tea