See How Great Brands Go Experiential with AnyRoad

When an award-winning CPG beauty brand wanted to better understand consumers, they turned to Conversate Collective to run their field marketing events.

With AnyRoad’s platform, POPLIFE and their mezcal client gained a new understanding of consumers, which could be used to drive distribution decisions, tailor marketing efforts, and optimize future brand experiences

JUST Egg, a plant-based egg made by Eat Just, learned that 90% of consumers who taste their product go on to buy.

Campari Group, a global leader in the spirits industry, is renowned for its vibrant brand experiences and consumer-centric approach. With iconic brands and unforgettable experiential events worldwide, Campari Group prioritizes consumer engagement as central to its marketing and brand strategies. In partnership with AnyRoad, Campari has optimized these immersive brand experiences, ensuring each interaction strengthens consumer loyalty, brand awareness, and market reach.

The multi-state cannabis company uses field activations to learn more about their different audiences and inform their overall product development and marketing strategy.

Sierra Nevada is one of the largest American craft breweries with two locations in Chico, California, and Mills River, North Carolina. As a brand, Sierra Nevada has always prioritized the guest experience.

The Memphis-based distillery successfully increases its visibility by offering an expanded array of insight-driven experiences.

OCESA had a plan: track who attended a particular festival, how attendees felt about the event, and sponsoring brands – making selling sponsorship to more brands easier. Read how they did it!

Michaels Stores, is America’s largest retailer of arts and crafts materials. Partnering with AnyRoad, they have used data to scale their experience program to 20,000 online and in-store classes a year.