ANYROAD LIVE
Power Field Events & Brand Activations at Scale
Streamline event operations and take the guesswork out of measuring the impact and ROI of your field marketing activities.
CAPABILITIES
Capture First-Party Data from Every Guest
Experience Management Made Easy
AnyRoad gives you the tools to build, manage and operate every activation from a centralized platform so your teams can focus on delivering unforgettable experiences. Easily create schedules, manage staff and locations and empower on-site teams to drive success.
Build a Data-Driven Strategy
Want to apply the same techniques that make digital marketing so efficient and effective? Quickly collect data from every visitor with mobile registration and QR code scanning. Fuel actionable insights for your brand while supercharging your marketable database.
Collect Feedback & Drive Loyalty
Stop limiting your brand interactions to a single event. Automatically deliver post-experience communications with AnyRoad to stay top of mind, measure NPS (Net Promoter Score), brand conversion and purchasing behavior.
Prove Brand Impact & Measure ROI
AnyRoad’s insights engine makes it easy to leverage your compliant, first-party data and qualitative feedback to get a deeper understanding of visitors, measure the performance of your programs, and clearly and confidently report on the revenue impact of your experiences.
With AnyRoad, we realized the real potential is to do everything in one. It makes our lives much easier because we now have a single way to manage brand houses and also events. You tackled the highest level of complexity, and now doing single events is super easy. We’ve simplified and integrated everything with one partner.”
Jeremie Moritz, Global Consumer Engagement Sr. Director | CAMPARI GROUP
“AnyRoad helped us understand not just our festival goers but also how sponsors can benefit from partnering with us. Their on-the-ground support and expertise was first class, and really helped us execute.”
Omar Aguilera, Commercial Intelligence Manager | OCESA
“AnyRoad has made data capture a seamless integration for our events. The platform is user-friendly, allowing quick training sessions for those responsible for on-site check-ins and scans. AnyRoad has alleviated stress on-site knowing that our check-in process and data capture are solid online and offline."
Danielle Veneziano, Account Coordinator | POPLIFE
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