Why does digital marketing get to have all the fun with data? Field marketing should be able to leverage the power of data too.
Flexible Reporting & Event Insights
Leverage out-of-the-box dashboards for real-time visibility into experience performance and ROI. Want to align your insights with your top goals and priorities? Configure reports and custom dashboards for a tailored view of the metrics and KPIs that matter most.
Industry-leading data capture is only step one. AnyRoad makes it easy to segment event insights and map your guests by demographics, psychographics, NPS, and more. Improve your marketing efforts by deeply understanding your guests and get actionable insights to make experiences more impactful.
Automated Feedback Analysis
Post-experience surveys measure the guest experience, the impact on purchase behavior, and collect feedback on exactly what is driving consumer satisfaction. Know what’s helping or hurting your NPS and use AI-powered Feedback Analysis to quantify guest sentiment and surface trends in their responses at scale.
Layer industry benchmarks over your brand’s experiential marketing data to see where you are over- and under-performing compared to peers in your industry. Overlay brand impact metrics such as NPS on top of guest demographics, experience type, and more to get a more complete picture of your experiences.