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Atlas Insights

Event Insights To Demonstrate Brand Impact & Prove ROI

Utilize best-in-class experience analytics and event insights to deeply understand your guests, confidently demonstrate success, and surface opportunities to further grow brand loyalty and revenue from your experiential marketing efforts.

Why does digital marketing get to have all the fun with data? Field marketing should be able to leverage the power of data too.

Adrian Santos, Director Of Field Marketing, Eat Just, Inc

Flexible Reporting & Event Insights

Evaluate Experiential Marketing Performance

Leverage out-of-the-box dashboards for real-time visibility into experience performance and ROI. Want to align your insights with your top goals and priorities? Configure reports and custom dashboards for a tailored view of the metrics and KPIs that matter most. 


Actionable Trends

Dive Deep Into Your Data & Surface Opportunities

Industry-leading data capture is only step one. AnyRoad makes it easy to segment event insights and map your guests by demographics, psychographics, NPS, and more. Improve your marketing efforts by deeply understanding your guests and get actionable insights to make experiences more impactful.


Automated Feedback Analysis

Know Why Experiences Are Driving Impact

Post-experience surveys measure the guest experience, the impact on purchase behavior, and collect feedback on exactly what is driving consumer satisfaction. Know what’s helping or hurting your NPS and use AI-powered Feedback Analysis to quantify guest sentiment and surface trends in their responses at scale.


Industry Benchmarks

See How Your Experiences Stack Up

Layer industry benchmarks over your brand’s experiential marketing data to see where you are over- and under-performing compared to peers in your industry. Overlay brand impact metrics such as NPS on top of guest demographics, experience type, and more to get a more complete picture of your experiences.

Read Our Reviews On G2
AnyRoad helps me measure the impact our experiential marketing strategies are making.”

Make every experience count

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