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July 12, 2023

Leading Experiential Marketing Platform, AnyRoad, Announces Pinpoint: New Natural Language Processing and Generative AI Feedback Assistant

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SAN FRANCISCO, July 12, 2023 /PRNewswire/ -- AnyRoad, the leading platform for data-driven experiential marketing, today announced Pinpoint, a new AI-powered feedback assistant that helps you understand exactly what drives positive and negative brand experiences and the actions you can take to improve impact and ROI. Powered by Natural Language Processing (NLP) and Generative AI, AnyRoad's new Pinpoint feature helps brands analyze consumer feedback, uncover trends, and adapt their brand experiences faster than ever before.

Screen Shot of Pinpoint
Screen Shot of Pinpoint

AnyRoad is the only experiential marketing solution that allows you to automatically collect, analyze, and take action on consumer feedback. The new, NLP-infused Pinpoint feature provides feedback analysis that helps brands get to the "why" more quickly and allows them to prioritize and take action on large amounts of consumer feedback. The state-of-the-art AI engine understands and interprets text feedback within seconds, allowing AnyRoad customers to proactively make improvements, rather than spending time analyzing data.

"The need for brands to build meaningful, long-term relationships with their consumers is more important now than ever. But to do this effectively, brands need to deeply understand their consumers, quickly surface trends from feedback, and take the right actions to ensure every event and experience leaves a positive, lasting impression," said Jonathan Yaffe, CEO and cofounder of AnyRoad. "Our team built Pinpoint to address these needs, and we're excited to bring this cutting-edge technology to our clients. It is the only experiential marketing solution that allows brands to automatically analyze and take action on consumer feedback in real time, enabling them to continuously improve and consistently provide experiences that drive real impact on brand perception and revenue."

The key capabilities of Pinpoint include:

  • Automated feedback analysis powered by AI: State-of-the-art AI text analysis powered by GPT-3.5 performed on every piece of customer feedback as it is submitted.
  • Feedback summaries, rankings and urgency flags: Auto-generate feedback themes grouped by positive or negative sentiment, sorted by urgency, and flagged as critical when immediate action is recommended.
  • Feedback investigation and response: Filter results by date, experience, and type to quickly review customer feedback and respond to customers directly from AnyRoad.

As brands dedicate more time and resources to consumer events and experiences, AnyRoad is helping them measure and amplify the impact of their efforts by leveraging actionable insights their business desperately needs. Before AnyRoad's foray into the market, there was no holistic solution that allowed brands investing in experiences and events to both streamline their event operations and capture consumer data. Now, AnyRoad customers are able to easily analyze consumer data to understand important insights such as brand perception and sentiment after every experience.

About AnyRoad

AnyRoad is the leading experiential marketing platform that enables global brands to operate and optimize their events, tours, classes, and activations to grow brand loyalty and increase experience ROI. It allows companies to streamline and scale their experiential programs with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth. Unlike event management software, point solutions, or IT-developed tools, AnyRoad's unified platform manages the entire guest journey, from first brand interaction to brand loyalist. Companies like Anheuser-Busch, Diageo, Michaels, Ben & Jerry's, and The North Face all count on AnyRoad to prove the impact of their experiential marketing. For more information, visit www.anyroad.com

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.