We use cookies to collect and analyze information on site performance and usage, provide social media features, and enhance and customize content and advertisements. Learn more
Return to Newsroom

February 24, 2022

AnyRoad Raises $47 Million to Power Data-Driven Experiences At Scale

Table of contents

Text Link

SAN FRANCISCO, Feb. 24, 2022 /PRNewswire/ -- AnyRoad, the leader in Experience Relationship Management (ERM), today announced that it closed a $47M Series B funding round led by funds and accounts managed by BlackRock with participation from Andreessen Horowitz (a16z), Runa Capital, and Kaiser Permanente. Existing investors Rally Ventures, Precursor Ventures and Day One Ventures, as well as newcomers Commonfund and Corner Ventures, also participated in the oversubscribed round.

The experience economy is booming as the world reopens and brands are taking note, with 81% saying their event and experiential budgets will match or exceed pre-pandemic levels this year. However, brands typically know very little about who is participating in these live experiences. Disparate, siloed experiential data makes analysis difficult, expensive and slow, and there is limited ROI with no actionable insights. AnyRoad solves that problem as the industry's first ERM platform, a new category of software that empowers brands to build stronger relationships with consumers through experiential programs grounded in data and consumer insight. Used by leading brands, including Budweiser, Honda, Michaels and Tabasco, AnyRoad is an analytics platform at its core and supports everything from in-person events to online experiences to experiential retail to global field marketing.

"We are living in an era in which a majority of consumers prefer to spend their money on experiences versus things. Car ownership is declining. Retail brands are shutting down weekly. Marie Kondo has built a global brand telling us to throw away the hard-earned possessions that no longer bring us joy. 'Things' have become commoditized," said Jonathan Yaffe, co-founder and CEO of AnyRoad. "The top brands in the world know that their future depends on creating impactful experiences, but understanding customers requires more than just transactional surveys and loyalty programs. AnyRoad is finally helping companies build transformative experiences, grounded in analytics, that capture the hearts of their customers."

The funding comes during a time of significant growth for AnyRoad. The company tripled top line revenue in 2021, retained 100 percent of its customers during the pandemic, and signed on new brands at Diageo, Beam Suntory, Unilever, and Anheuser-Busch - all despite the pandemic's impact on the experiential industry. More than 400 brands delivering 200,000 virtual, in-person or hybrid experiences every month now rely on AnyRoad to optimize their experiential programs and capture meaningful data to forge stronger relationships with consumers. Michaels, for example, turns to AnyRoad to scale its live classes (online and in-store) to over a million consumers a year. Diageo turns to AnyRoad to personalize experiences at 18 brand home locations, including Johnnie Walker Princes Street, a new state-of-the-art whiskey tourism facility in Edinburgh.

"More and more brands are using live, virtual, and real life experiences to connect with consumers to build loyalty and grow revenue," said David Ulevitch, general partner at Andreessen Horowitz. "AnyRoad is uniquely positioned to empower these brands with the technology and insights they need to grow their investment in experiences, whether they are online or in-person."

AnyRoad will use the financing to support ongoing investment in product development, integrations and go-to-market strategy and plans to significantly scale the product with a focus on hiring talent in data science, engineering, machine learning and other departments. For more information about what this funding means to AnyRoad, please visit www.anyroad.com.

About AnyRoad

AnyRoad is the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their offline and online experiences. AnyRoad empowers companies to create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.

Companies like Budweiser, Honda, Diageo, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad's software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue. For more information, visit www.anyroad.com.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.