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October 20, 2022

66% of Experiential Guest Data Goes Unidentified: AnyRoad Solves that Challenge with New First-Party Data Solution

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With FullView, Brands Can Capture GDPR-Compliant Data from Every Guest In Attendance, Not Just the Person Making the Booking

SAN FRANCISCO, Oct. 20, 2022 /PRNewswire/ -- AnyRoad, the leading platform for data-driven experiential marketing, today unveiled FullView, a first-of-its-kind solution that enables brands to collect GDPR-compliant, first-party data and feedback from every guest that attends an experiential activation or event, not just the primary booker.

AnyRoad recently analyzed over 2.5 million experiential data points from its customer base, which consists of hundreds of brands delivering more than 200,000 in-person experiences every month, and found that, on average, there are just over three guests per booking. However, brands often only capture data on just one of those guests - the one who made the reservation - meaning that the remaining 66 percent of attendee data goes uncollected.

FullView solves that problem by enabling brands to collect first-party data, feedback, and opt-ins for all guests. It streamlines the capture of guest information, allowing the primary booker to fill out data on additional guests at booking and share the booking directly with those guests, on their favorite device, to add in further details and opt into communications. With this increased visibility, brands can create meaningful relationships with every customer to build a broader base of fans, fully leverage the event or experience investment, and increase customer LTV and loyalty. Benefits include:

  • Meet Specific Brand Needs with Easy, Customizable Configuration: FullView is brand-level configurable, allowing brands to customize the way they connect with their guests and better align guest inputs with specific KPIs. Configurations include name, email, birthdate, pre-event NPS, survey questions, opt-ins, and more.
  • Expand Marketing Reach with First-Party Data: With GDPR-compliant data captured for every guest at booking, brands are able to instantly grow their marketing reach and leverage the positive brand impact that guests receive as soon as they walk out the door.
  • Increase Experiential ROI: As a part of AnyRoad Experience Manager, and combined with the power of AnyRoad Atlas, FullView enables brands to see complete data on all guests and accurately report results, optimize their experiences, and deliver significant impact backed by intelligent data.
  • Unlock the Full Impact of Each Experience: FullView gives brands access to rich customer experience data from their customers, which can be used to maximize the impact of experiences on customer lifetime value and loyalty.

"Whether they're at a brewery tour, an experiential marketing activation or an in-store class, guests of primary bookers are leaving experiences every day with a smile on their face and brands have no idea who they are. This is a huge missed opportunity. Brands are losing track of leads, brand advocates, and potential customers," said Jonathan Yaffe, co-founder and CEO of AnyRoad. "With FullView, brands can now dramatically increase their first-party data and marketing opt-ins to build direct, lasting relationships with every guest – and ultimately increase their experiential ROI."

To stop leaving valuable customer data on the table and start capturing the full potential of experiential, learn more about FullView at https://www.anyroad.com/fullview.

About AnyRoad

AnyRoad is the leading Experiential Marketing platform enabling global brands to manage, optimize, and scale their offline and online event experiences. AnyRoad empowers companies to create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.

Companies like Budweiser, Diageo, Michaels, Ben & Jerry's, and The North Face all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad's platform integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these exp

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.