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Ebook

How to Build a First-Party Data Strategy eBook

Discover how marketers can leverage a two-way value exchange with consumers and build a bulletproof strategy to grow their first-party data.

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you'll find useful. Keep us in mind next time you have marketing questions!

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the AnyRoad site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you.

Time to get your marketing strategy on paper.

Ebook

How to Build a First-Party Data Strategy Through Live Experiences

88% of digital marketers believe collecting first-party data is a priority, but many marketers do not have the right strategy to collect and leverage first-party data. So to help you get started, our guide, “How to Build a First-Party Data Strategy,” allows marketers to leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.

Here is what’s inside:

  • Why live experiences and events have a data problem
  • The 4 components of a first-party data technology stack are
  • How to use first-party data to build brand loyalty and drive revenue

Download the full eBook to learn more!

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