How to Build a First-Party Data Strategy Through Live Experiences
88% of digital marketers believe collecting first-party data is a priority, but many marketers do not have the right strategy to collect and leverage first-party data. So to help you get started, our guide, “How to Build a First-Party Data Strategy,” allows marketers to leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.
Here is what’s inside:
Why live experiences and events have a data problem
The 4 components of a first-party data technology stack are
How to use first-party data to build brand loyalty and drive revenue