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How to Build a First-Party Data Strategy Through Live Experiences

88% of digital marketers believe collecting first-party data is a priority, but many marketers do not have the right strategy to collect and leverage first-party data. So to help you get started, our guide, “How to Build a First-Party Data Strategy,” allows marketers to leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.

Here is what’s inside:

  • Why live experiences and events have a data problem
  • The 4 components of a first-party data technology stack are
  • How to use first-party data to build brand loyalty and drive revenue

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