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How to Build a First-Party Data Strategy Through Live Experiences
88% of digital marketers believe collecting first-party data is a priority, but many marketers do not have the right strategy to collect and leverage first-party data. So to help you get started, our guide, “How to Build a First-Party Data Strategy,” allows marketers to leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.
Here is what’s inside:
Why live experiences and events have a data problem
The 4 components of a first-party data technology stack are
How to use first-party data to build brand loyalty and drive revenue
Want to Streamline Every Experience and Quantify Your Impact?
Scale your brand activations and pop-ups without losing sleep! AnyRoad empowers you to collect first-party data to showcase your impact on brand awareness, loyalty, ROI, and more.