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The First-Party Data Playbook

Event marketing can be complicated — so here’s your playbook to the ins and outs of all the paths you can take.

Our First-Party Data Playbook breaks down your current event marketing team's talents, giving you the tools and know-how to play to their strengths while building your database.

This is perfect for marketing beginners to veterans looking to drill into their strategy and learn to be more self-sufficient, not just with their data and their team. With this playbook, you’ll learn:

  • Best practices for database building
  • How to encourage customers to share data
  • Every event option and how it might suit your team
  • And more!

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Want to Streamline Every Experience and Quantify Your Impact?

Scale your brand activations and pop-ups without losing sleep! AnyRoad empowers you to collect first-party data to showcase your impact on brand awareness, loyalty, ROI, and more.