Event marketing can be complicated — so here’s your playbook to the ins and outs of all the paths you can take.

Our First-Party Data Playbook breaks down your current event marketing team's talents, giving you the tools and know-how to play to their strengths while building your database.

This is perfect for marketing beginners to veterans looking to drill into their strategy and learn to be more self-sufficient, not just with their data and their team. With this playbook, you’ll learn:

• Best practices for database building
• How to encourage customers to share data
• Every event option and how it might suit your team
• And more!