The Big Book of Consumer Event Success

Have you ever wanted to peek behind the consumer events curtain for big brands? Good news: you can with The Big Book of Consumer Event Success!  

See how four major brands use events and AnyRoad to measure the success of their experiential marketing efforts, track customer engagement, measure ROI, and analyze consumer feedback. With this deep dive, you can learn how they (and you) measure the success of experiential marketing campaigns. 

We unpack the strategies of:

• CPG plant-based juggernaut JUSTEgg
• Festival promoter and sponsorship titan OCESA 
• Creative agency and innovator Conversate Collective
• CPG Retailer and cutting-edge thinker The Flower Shop