How Brands Are Using Classes and Educational Content to Create Loyalty

Many of the world’s most loved brands are investing in educational experiences for their customers and fans. From in-store cooking classes to online yoga, brands see the potential for classes to build advocacy, foster community, and grow revenue.

This expert panel features senior marketers who share how educational content and experiences are a core part of their experiential marketing strategy.

You will:

• Hear from brands with well-established educational experience programs (online and in-person)
• Get industry-specific insights from retail, consumer goods, and B2B
• Hear trends in consumer behaviors – what will change and what’s here to stay after re-opening
• Understand how leading brands measure and optimize these experiences

Panelists:

• Lauren Snyder, Former VP Customer Success, AnyRoad
• Natalie Brown, Head of Marketing, Sur La Table
• Jen Harness, Director, Content & Experience, Michaels Stores
• Racquel Joseph, Chief Experience Officer, Kindred