29 May 2024
GALLERIA CAMPARI
MILAN, ITALY

Igniting Revenue and Loyalty Through Unforgettable Brand Experiences

Past Attendees & Speakers

An Exclusive Event for Experiential Marketing Leaders

Brand experiences have never been more important. Building deep, long-lasting connections with your consumers is essential to unlocking long-term loyalty and brand growth. But the landscape of experiential marketing and consumer expectations have changed significantly in recent years.

Join us on 29 May 2024 for the second annual Executive Brand Experience Summit as we explore strategies for delivering unforgettable brand experiences and the trends impacting experiential teams most in today’s landscape. Don’t miss your chance to network with and learn from some of the brands leading the way in experiential marketing.

Who Should Attend

This Executive Summit is perfect for leaders whose focus is on delivering brand experience strategies that create unforgettable memories and build lifelong relationships with your consumers. Connect with other marketing and brand home executives, and learn how to unlock your brand's full potential with a world-class event and experiential strategy.

Register Now

“The Summit was well thought out, flawlessly executed, and provided a platform for great minds to connect and exchange ideas.”

Benjamin David
REASONS TO ATTEND

Exclusive  Experience with Leading Brands

This event offers a unique opportunity for the experiential marketing community to come together to shape the future of brand experiences. Attendees will have the opportunity to:

  • Share best practices and learn from industry thought leaders
  • Network and collaborate with other experiential leaders
  • Share your brand’s success stories in experiential marketing

Agenda

28th May
Time
Location
Welcome Aperitivo
18:00
The Roof
29th May
Time
Location
Main Event
8:30 - 15:00
Galleria Campari
Galleria Tour
15:00 - 16:00
Galleria Campari
Aperitif and Dinner
17:00 - 19:00
Camparino in Galleria Milan

Sessions

Hear from some of the most innovative brands in the CPG, Alcohol, and Retail industries. Our speakers will be leading discussions and sharing their expertise on:

Building a Unified Global Experiential Strategy

Name, Company
Fabricio Marques and Marco Pagliuso, Campari

Experiential ROI: Cracking the Code
on Proving Success

Name, Company
Judith Owens, Titanic Belfast
Candice Mayer-Gillet, Westfield Europe

Mastering a Multi-Cultural Brand Experience Strategy for Global Success

Name, Company
Laura Sileo Pavat, Pernod Ricard

Top Trends Impacting the Future of Experiential

Name, Company
Benjamin David, Heineken
Patrick Lowe, LaLiga

Partnering Across Your Organization to Elevate Experiential Impact

Elizabeth Malafa, Under Armour

Luxury Experiences Redefined

Thomas Wieringa, Luxury Marketing Expert & Awarded Brand Experience Architect

Storytelling Through Experiences

Christian Lachel, BRC Imagination Arts

“As a creator of immersive experiences, it was invaluable to hear from experts who are leading the way in their field. We got to meet some amazing, inspirational people and looking forward to continuing conversations.”

Jane Maquire Goble, Managing Director

Speakers

Get to know the experts behind our Executive Brand Experience Summit
Laura Sileo Pavat
Pernod Ricard
Global Head of Brand Homes
Full Name
Job Title

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Thomas Wieringa
Quintessential
Luxury Marketing Expert & Awarded Brand Experience Architect
Full Name
Job Title

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Beth Malafa
Under Armour
Head of Experiential Marketing, Global Events & Brand Partnerships
Full Name
Job Title

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Christian Lachel
BRC Imagination Arts
Chief Creative Officer
Full Name
Job Title

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Judith Owens
Titanic Belfast
Chief Executive Officer
Full Name
Job Title

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Patrick Lowe
LaLiga
Head of Partnerships
Full Name
Job Title

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Candice Mayer-Gillet
Unibail-Rodamco-Westfield
Managing Director, Westfield Rise
Full Name
Job Title

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Fabricio Marques
Campari Group
Global Marketing Manager Brand Houses
Full Name
Job Title

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Benjamin David
The HEINEKEN Company
Sales, Marketing & Customer Service Manager
Full Name
Job Title

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More speakers to be announced soon!

The Venue

We’re excited to host the May 2024 Executive Brand Experience Summit at the home of one of the most renowned spirits brands: Galleria Campari. An immersive experience dedicated to celebrating the rich heritage and iconic brand of Campari, the Galleria is a living testament to the enduring legacy and cultural impact of the brand.

Where to Stay

Hotel Dei Cavalieri is located in the heart of Milan. Built inside a historic building and only 200 metres from Piazza Duomo, it’s the perfect choice for those who want to experience an elegant stay with the convenience of being in the city centre.

AnyRoad has secured a group rate of €235 per night. This rate is based on hotel availability and is not guaranteed.

Reach out to group@deicavaliericollection.com at the hotel to book your stay today.

Book Your Stay

FAQs

Answers to our most commonly-asked questions about the event.

When and where is the Executive Brand Experience Summit?

Tuesday, 28th of May, we will host a Welcome Aperitif at 18:00 at The Roof Milano Bar & Restaurant, located on top of the rooftop of the Hotel Dei Cavalieri - Milano Duomo.

The Exec Summit event will take place on Wednesday the 29th of May 2024 at Galleria Campari. Registration will begin at 8:00am, with programming from 8:30am to 15:00 followed by a tour of Galleria Campari from 15:00 to 16:00.

Please join us for Apéritif and Dinner after the event at Campari's Camparino Galleria in Milan from 17:00-19:00. Bus transportation to be provided from Galleria Campari to Camparino following the event.

Transportation to and from Galleria Camparo and Camparino

To Galleria Campari:
Buses to Galleria Campari will depart from Hotel Dei Cavalieri promptly at 7:30am. Please arrive no later than 7:00am to board the bus.

To Camparino:
Buses to Aperitif and Dinner at Camparino, located at P.za del Duomo, 21, 20121 Milano MI, Italy, will depart at Galleria Campari at 16:00.

Please note:
If you wish to drive, train or uber directly there, you may do so.

Hotel Information

There are several hotels in the area; however, we have secured a € 235 hotel room rate at the Hotel Dei Cavalieri - Milano Duomo, just a 7 min walk to Camparino. Please email group@deicavaliericollection.com directly to book your room and reference AnyRoad group rate.

Please note: We cannot guarantee availability, so the sooner you book, the more likely the discount/rate will be available for you.

Hotel Dei Cavalieri - Milano Duomo

Weather in Milan

In Milan, late spring (May-June) is typically mild with temperatures ranging from 15-25°C (59-77°F). Rainfall is generally low during this time of year, but occasional thunderstorms can occur.

What is the attire?

Milan is without a doubt the capital of fashion. We recommend business attire and dress in your best professional attire.

Is there a cost to attend the event?

There is no cost to attend the Executive Brand Experience Summit, happy hour, or dinner. Travel expenses are the attendee’s responsibility.

Is my registration transferable?

All registrations are non-transferable. However, if you would like to recommend another colleague in your place, please email experiences@anyroad.com.

Can I bring a colleague?

Excited about this event and think a colleague can benefit from attending? Send an email to experiences@anyroad.com with the person you would like to nominate, company, title, and email, and we will review it.

How do I cancel my registration?

If you need to cancel your registration, please do so no later than Monday, 15 April, by emailing experiences@anyroad.com.