In 2022, consumers showed brands their craving for in-person experiences proving that experiential marketing is here to stay. In 2023, experiential marketing will be the driver for loyalty and retention.

Watch Greg Klingaman, EMEA VP of Strategy & Field Operations at AnyRoad, and guest speaker Laura Sileo Pavat Global Brand Home Director at Pernod Ricard, as they discuss the top ten trends of brand experiences to look out for in 2023.

In this webinar, we discuss the following:

• Why capturing marketable first-party data is even more important now than ever
• How building trust with consumers will impact brand loyalty and ROI
• How to be bullish with experiential marketing in 2023

Panelists:

• Greg Klingaman, EMEA VP of Strategy & Field Operations at AnyRoad
• Laura Sileo Pavat, Global Brand Home Director at Pernod Ricard