Make Your Brand Experiences Measurable and Memorable: How Diageo Drives Loyalty and ROI

Learn how to create brand experiences that are measurable and memorable from Alan McGarrie, head of marketing at Diageo’s Johnnie Walker Princes Street flagship destination in Edinburgh, and Greg Klingaman, VP of strategy and field operations at AnyRoad.

You’ll find out:

• Ways to leverage customer insights to craft better experiences.
• How to deepen relationships through customized and personalized customer journeys.
• Methods to measure brand conversion, loyalty, and ROI to increase stakeholder buy-in on programs and budgets.

Panelists:

• Alan McGarrie, Head of Marketing at Diageo’s Johnnie Walker Princes Street
• Greg Klingaman, VP of Strategy and Field Operations at AnyRoad