Building a Bulletproof Case for Brand Home Investment

With the massive shift in consumer behavior towards spending on experiences over physical goods, brands need new ways to engage consumers through brand experiences. However, securing investment in new or existing brand experiences can be challenging for event managers.

In this webinar, we discuss:

• How to secure a budget for your brand home
• Metrics to quantify the value your brand’s home will create for your brand
• Discover the key elements of successful brand homes
• How to measure impact and optimize your brand home

Panelists:

• Daniel Yaffe, COO & Co-Founder, AnyRoad
• Greg Klingaman, Former Global Retail Director, Diageo
• Christian Lachel, Chief Creative Officer, BRC Imagination Arts