The Tour Experience Breakthrough: Lessons from Ben & Jerry's Success Story

Learn how Ben & Jerry's Factory Tours cracked the code to transform their factory tour experience. During this webinar, Samantha Lacasse, Hospitality Operations General Manager at Ben and Jerry’s will outline how they implemented an online bookings system and post-experience surveys that resulted in a 73% shift in online reservations, improved guest experience, and valuable insights.

The key takeaways are:

• How to streamline tour booking and scheduling through online platforms
• Best practices for collecting consumer data to gain insights 
• Metrics and methods to demonstrate the brand and business impact of tours 
• Steps to implement operational upgrades that improve guest experience