Building a Global Community of Super Fans: How Heineken Drives Brand Power Growth

Watch AnyRoad and our guest speaker Heineken’s Head of Sales, Marketing, and Customer Service Benjamin David as he reveals the winning strategy to Heineken's groundbreaking global brand community of super fans. 

In this webinar, you'll learn: 

• How to tailor events and activations using insights to drive brand love globally while maintaining your brand identity
• How to overcome the challenge of building brand loyalty across diverse global markets
• Why brand experiences are critical touchpoints for creating passionate brand fans
• What the future of brand loyalty looks like through community-driven brand experiences