Alcohol Industry Advocacy & Evolution

Watch Anyroad and guest speakers, Secretary of the FCSA and COO Will Hensler, along with CEO and Co-Founder of the St. Augustine Distillery Philip McDaniel, for a discussion around the recent changes in the Florida legislation and how Florida distillers plan to launch new world-class experiences for their guests.

What you'll learn:

• Why Associations and Guilds are constantly advocating for local spirits brands to create new sources of revenue
• How starting experiential programs early in brand development helps alcohol brands make data-driven decisions for their product development and targeted marketing investments
• What to consider when planning and executing unique and memorable brand experiences for up-and-coming spirits brands