The 4 Ingredients for a Winning Experiential Marketing Strategy → Watch The On-Demand Webinar

Build a Data-Driven Field Marketing Program

Empower teams on the ground to collect first-party data and insights at scale. Leverage live analytics to quantify and optimize impact.

PLATFORM FEATURES

The Live Experience Platform

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“AnyRoad helps us deliver experiences that build brand awareness and seamlessly collect data for long-term CRM use.”

EMILY WEBSTER, SALES AND MARKETING, HANGAR 1

+65%

increase in
first-party data capture

+20%

increase in
brand conversion

+31%

improvement
in ROI

The AnyRoad Difference

Architected for scale

Built For Branded Experiences

Flexibility to scale data capture with an on-brand consumer experience.

Connected Data Ecosystem

Ensure field marketing data is connected into your broader data ecosystem with connectivity into CRM, CDP, and full MarTech stack.

Enterprise Compliance

Stay compliant with GDPR, CCPA, and local privacy laws. Secure, SSO, and SOC 2 audited.

Industry Expertise

Resources for Field Marketing teams

Webinar

Powering Field Marketing and Activations with AnyRoad Live

In this webinar, we introduce AnyRoad Live, our latest product designed for use by marketers and brand ambassadors out in the world. AnyRoad Live captures meaningful customer data and feedback in real-time with a user-friendly iOS interface and contactless web portal accessible by QR code.

Blog Post

Nike’s Creative Approach to Building Branded Experiences

Shoe obsession is at an all-time high, and in-the-know brands are attracting “sneakerheads” by offering more than just great shoes and a revered brand. Nike is really selling the experience, not the shoe, and dominates when it comes to experiential marketing campaigns.

Blog Post

Why Aren’t More Brands Capturing First-Party Data?

Auto brands such as Mercedes, Pagani, Porsche, Lotus, Cadillac, Audi and non-auto brands such as Burgess Yachts, FlexJet, Maker’s Mark, and Wolves Whiskey had activations that missed a massive opportunity to get to know who is engaging with their brand, and capture first-party data.

Ready to learn more?

See how AnyRoad can help you improve your events and develop better insights about your consumers.

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