Empower teams on the ground to collect first-party data and insights at scale. Leverage live analytics to quantify and optimize impact.
first-party data capture
The AnyRoad Difference
Flexibility to scale data capture with an on-brand consumer experience.
Ensure field marketing data is connected into your broader data ecosystem with connectivity into CRM, CDP, and full MarTech stack.
Stay compliant with GDPR, CCPA, and local privacy laws. Secure, SSO, and SOC 2 audited.
In this webinar, we introduce AnyRoad Live, our latest product designed for use by marketers and brand ambassadors out in the world. AnyRoad Live captures meaningful customer data and feedback in real-time with a user-friendly iOS interface and contactless web portal accessible by QR code.
Shoe obsession is at an all-time high, and in-the-know brands are attracting “sneakerheads” by offering more than just great shoes and a revered brand. Nike is really selling the experience, not the shoe, and dominates when it comes to experiential marketing campaigns.
Auto brands such as Mercedes, Pagani, Porsche, Lotus, Cadillac, Audi and non-auto brands such as Burgess Yachts, FlexJet, Maker’s Mark, and Wolves Whiskey had activations that missed a massive opportunity to get to know who is engaging with their brand, and capture first-party data.