REPORT

The State of Virtual Events 2021

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Global Survey of 100 Brands Finds Virtual Events Will Outlast the Pandemic

The State of Virtual Events 2021 is a global benchmark report on the key trends shaping the future of experiential marketing. As brands around the world continue to use online experiences to engage with consumers, the research exposes common challenges, opportunities, and best practices that will extend far beyond the pandemic.

The State of Virtual Events 2021 is based on responses from over 100 companies managing approximately 20,000 annual virtual events, including Anheuser-Busch, Nestle, HP, Condé Nast, Pernod Ricard, Volkswagen, and LinkedIn.

Most respondents (51%) revealed that they were new to virtual experiences in 2020, and with the future of in-person events still unclear, 58% of respondents expect their virtual budgets to increase over the next year. The vast majority (85.3%) say that online experiences are here to stay even after the pandemic subsides.

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