The Virtual Events and Online Experiences Playbook

How do businesses re-imagine their live events strategies in the time of COVID-19 and beyond?

Virtually overnight, companies had to adapt in-person experiences for digital audiences and platforms. With this rapid turn came logistical challenges of hosting experiences, as well as the need to replicate the sensory and interactive aspects for fully-dispersed audiences.

The challenges were unprecedented, but event marketers worldwide immediately began investigating ways to bring fresh, engaging experiences to a remote business world.

In our latest ebook, The Virtual Events and Online Experiences Playbook, we analyzed data from more than 200 online experiences to uncover key insights for building a fully-digital event marketing strategy.

Download our eBook to learn:

  • The state of event marketing today
  • How to build an event marketing strategy specific to your business
  • Ways the Scientific Method can guide your event strategy
  • Proven event “plays” that can drive engagement today
  • How to scale your marketing events program

Get the Playbook