The State of Virtual Events is a global benchmark report on the key trends shaping the future of experiential marketing. The report is based on responses from over 100 companies managing approximately 20,000 annual virtual events, including Anheuser-Busch, Nestle, HP, Condé Nast, Pernod Ricard, Volkswagen, and LinkedIn.
Our primary goal was to gain insights into how companies are running online experiences and events, identify the common challenges they face, and highlight the best ways to measure success.
Key highlights include:
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