The State of Virtual Events 2021

The State of Virtual Events is a global benchmark report on the key trends shaping the future of experiential marketing. The report is based on responses from over 100 companies managing approximately 20,000 annual virtual events, including Anheuser-Busch, Nestle, HP, Condé Nast, Pernod Ricard, Volkswagen, and LinkedIn.

Our primary goal was to gain insights into how companies are running online experiences and events, identify the common challenges they face, and highlight the best ways to measure success.

Key highlights include:

  • Most respondents were new to online experiences, with 51% running their first virtual experiences in 2020.
  • Zoom was (by far) the most popular technology, with 50% of respondents citing it as their platform of choice.
  • Expectations on virtual event budgets are bullish, with 58% believing their spend for online experiences will grow next year.
  • Satisfaction with online experiences is high, with a whopping 91% of respondents saying they are a success.

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