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How Brands Are Using Classes and Educational Content to Create Loyalty
Many of the world’s most loved brands are investing in educational experiences for their customers and fans. From in-store cooking classes to online yoga, brands see the potential for classes to build advocacy, foster community, and grow revenue.
This expert panel features senior marketers who share how educational content and experiences are a core part of their experiential marketing strategy.
Hear from brands with well-established educational experience programs (online and in-person)
Get industry-specific insights from retail, consumer goods, and B2B
Hear trends in consumer behaviors – what will change and what’s here to stay after re-opening
Understand how leading brands measure and optimize these experiences
Lauren Snyder, Former VP Customer Success, AnyRoad
Natalie Brown, Head of Marketing, Sur La Table
Jen Harness, Director, Content & Experience, Michaels Stores