It would be easy to assume the retail industry coming out of 2020 was in dire straits. But in truth, the news surrounding the retail industry coming out of 2020 wasn’t all bad. It’s true that many businesses — especially those considered non-essential — saw dramatic reductions in foot traffic. On the other hand, however, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic
But no matter how brands fared during COVID, one thing is now certain: retailers can no longer rely on opening new locations as a way to drive store traffic and sales.
In this ebook, Ryan Whitney, Chief Sales Officer @ AnyRoad, explores how retailers can still exploit their brick-and-mortar advantage (albeit in a more efficient manner) with strategies such as experiential retail concepts (i.e. DICKS House of Sport) and premium services (i.e. virtual style consultations in advance of a store visit or personalized in-store appointments).