Since 2010, Fleetwood Paints has partnered with celebrity brand ambassadors and interior designers for in-store consultations and online guidance via Instagram Live. They had four major goals with their experience program:
Fleetwood partnered with AnyRoad in 2021 to streamline the appointment process, scale their omnichannel presence, and glean more insights about their consumers to create a smoother follow-up process. These insights, in turn, were used to create more competitive and impactful experiences to increase sales and foot traffic into their retail partners’ stores.
Fleetwood Paints’ new online and in-person approach with AnyRoad had an immediate impact; their 30-minute booking process now takes less than two minutes and saved their marketing team 50 hours per month on average.
With the new analytics unlocked by AnyRoad, Fleetwood Paints learned that over 60% of their customers prefer consultation bookings in the morning. When Fleetwood adjusted their consultation schedules, they saw a 40% increase in online bookings.
After piloting their new programs, including putting QR codes directing consumers to book consultations in partner retail stores, they saw improvement.
“We were impressed with how quickly the AnyRoad team got the consultations up and running. Within two weeks, we started receiving bookings and generating insights from the program.”