The Complete Guide to Running a Successful Brand Home

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eBooks & White Papers

How to Build a First-Party Data Strategy Through Live Experiences

How to Build a First-Party Data Strategy, developed by AnyRoad, helps marketers leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.

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Ebook

Experiential Retail: A Post Pandemic Guide

In this ebook, Ryan Whitney, Chief Sales Officer @ AnyRoad, explores how retailers can still exploit their brick-and-mortar advantage with strategies such as experiential retail concepts and premium services.

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Guides & Playbooks

Guide

The Complete Guide to Running a Successful Brand Home

Today’s consumers crave deeper, more meaningful connections with the brands they choose to spend their money with. However, everything from securing investment from executives to setting clear goals to measuring success can be challenging.

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Playbook

The Virtual Events and Online Experiences Playbook

We launched this online survey at the end of 2020 to examine how brands are using digital experiences to engage consumers during the COVID-19 pandemic.

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Reports

REPORT

Leading Trends in the Brand Home Visitor Experience

AnyRoad aggregated data between 2019-2021 from more than 200 customers like Diageo, Anheuser-Busch, Sierra Nevada, Founders Brewing, and members of the Kentucky Distillers Association to identify key trends and help brand homes make the most out of the 2022 recovery.

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Report

The State of Virtual Events

A global benchmark report on key trends shaping the future of experiential marketing, where we examine how brands are using digital experiences to engage consumers during the COVID-19 pandemic.

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Report

Experiential Trends 2021

The Experiential Trends Report, developed by AnyRoad, shares operational and behavioral trends in the Experience Economy. The trends cover in-person and virtual experiences, ranging from in-store appointments and services to activations to tours and classes.

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Customer Success Stories

SUCCESS STORY

JUST Egg

300 field marketing events in 12 months, capturing over a hundred first-party data points per event.

SUCCESS STORY

Diageo

Creating lifelong whisky drinkers with an immersive, multi-sensory brand experience

SUCCESS STORY

Fleetwood Paints

Building brand love with personalized color consultations, in-store and online, with a +60 NPS improvement from pre- to post- brand experience

SUCCESS STORY

Absolut

Using insights to grow revenue per visit by 36%

SUCCESS STORY

Nestlé

Direct-to-Consumer insights from a Two-Sided Experiential Marketplace

SUCCESS STORY

Michaels Stores

20,000 Experiences in 12 months—Scaling Experiential with Michaels

SUCCESS STORY

Founders Brewing

Setting the Bar for Net Promoter Score: Founders Brewing and AnyRoad

SUCCESS STORY

Sierra Nevada

Crafting a world class visitor experience with unique insights

SUCCESS STORY

Horse Country

Leveraging data and insights to build better experiences and grow sales 40%

On-Demand Webinars

Webinar

Building a Bulletproof Case for Brand Home Investment

The creators of the Johnnie Walker Experience uncover how to secure budget, set success metrics, measure the impact, and optimize your brand home

Webinar

Trends in the Distillery & Brewery Visitor Experience

AnyRoad aggregated data from 200 brands to identify key trends and help brand homes make the most out of the 2022 recovery.

Webinar

Map Your Way To Success With AnyRoad Atlas

Whether you’re looking to evaluate the effectiveness of your programs or understand why they’re working, with AnyRoad Atlas you can now slice and dice data in ways that give you a clear understanding of what’s driving impact.

Webinar

An Inside Look at Johnnie Walker Princes Street

In this webinar hosted by Adweek, Diageo, BRC Imagination Arts, creators of the experience, and AnyRoad give you an inside look at Johnnie Walker Princes Street’s participatory, personalized and highly immersive visitor experience.

Webinar

Powering Field Marketing and Activations with AnyRoad Live

From pop-up activations to in-store events, brands like Nestlé, Anheuser Busch, Diageo, and Tabasco count on AnyRoad to measure the impact of their experiences, both in-person and online.

Webinar

Experiential Trends 2021

The 2021 Experiential Trends are based on aggregated data from more than 400 customers that use AnyRoad to power their branded experiences, including Budweiser, Honda, Michaels, and Tabasco.

Webinar

How Brand Experiences Drive Customer Experience with First-Party Data

Jonathan Yaffe, CEO, and Co-founder at AnyRoad discusses how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.

Webinar

Resources for Reopening: Case Studies & Conversations

With vaccines providing a light at the end of the tunnel, the return of in-person experiences is imminent and experiential brands will emerge even stronger than ever post-pandemic.

Webinar

The Road to Reopening

With mass vaccination programs and federal relief underway, consumers are optimistic–and it’s time for reopening. UCLA economists predict a ‘euphoric resumption of social activity’ is on the horizon, which will result in a period of the strongest economic growth we’ve seen in over 60 years.

Webinar

The State of Virtual Events 2021

The State of Virtual Events 2021 is a global benchmark report on the key trends shaping the future of experiential marketing.

Webinar

The Virtual Events Playbook

The team at AnyRoad has compiled over 200 virtual events and experiences and analyzed them for common characteristics to provide you with tactical insights.

Webinar

Are you Creating Brand Champions?

As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?

Webinar

A Playbook for Winning with Experiential Online

We’ve seen a proliferation of online events since the onset of COVID-19. The experiences that stand out are interactive and trigger our senses.

Webinar

A Playbook for Winning with Experiential Online

We’ve seen a proliferation of online events since the onset of COVID-19. The team at AnyRoad compiled over 150 interactive experiences and analyzed them for common characteristics.

Ready to learn more?

See how AnyRoad improves the management of your brand home by unifying customer and performance which makes your team smarter and more efficient.

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