AnyRoad Experience Manager
Ticketing platform to power your experiences
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Data capture platform for live field events
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Today’s consumers crave deeper, more meaningful connections with the brands they choose to spend their money with. However, everything from securing investment from executives to setting clear goals to measuring success can be challenging.
How to Build a First-Party Data Strategy, developed by AnyRoad, helps marketers leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.
In this ebook, Ryan Whitney, Chief Sales Officer @ AnyRoad, explores how retailers can still exploit their brick-and-mortar advantage with strategies such as experiential retail concepts and premium services.
We launched this online survey at
the end of 2020 to examine how brands are using digital
experiences to engage consumers during the COVID-19
AnyRoad aggregated data between 2019-2021 from more than 200 customers like Diageo, Anheuser-Busch, Sierra Nevada, Founders Brewing, and members of the Kentucky Distillers Association to identify key trends and help brand homes make the most out of the 2022 recovery.
A global benchmark report on key trends shaping the future of experiential marketing, where we examine how brands are using digital experiences to engage consumers during the COVID-19 pandemic.
The Experiential Trends Report, developed by AnyRoad, shares operational and behavioral trends in the Experience Economy. The trends cover in-person and virtual experiences, ranging from in-store appointments and services to activations to tours and classes.
Learn how Just Egg utilized AnyRoad’s technology to gather first-party data from field events and increased brand visibility and revenue.
How can distillers’ associations help empower members, measure success, and navigate complexities to achieve success?
Brands need new ways to engage consumers through brand experiences. However, securing investment in new or existing brand experiences can be challenging for event managers.
From in-store cooking classes, to online yoga, brands see the potential for classes to build advocacy, foster community, and grow revenue.
300 field marketing events in 12 months, capturing over a hundred first-party data points per event.
Creating lifelong whisky drinkers with an immersive, multi-sensory brand experience.
Building brand love with personalized color consultations, in-store and online, with a +60 NPS improvement from pre- to post- brand experience.
Using insights to grow revenue per visit by 36%
Direct-to-Consumer insights from a Two-Sided Experiential Marketplace.
20,000 Experiences in 12 months—Scaling Experiential with Michaels
Setting the Bar for Net Promoter Score: Founders Brewing and AnyRoad
Crafting a world class visitor experience with unique insights.
Leveraging data and insights to build better experiences and grow sales 40%
A conversation about how brands can actually create lasting memories instead of simple moments through their experiential programs, paving the way for a new type of brand loyalty, one focused on being a part of a customer’s repertorium.
In this episode, Shelley E. Kohan and Daniel Yaffe talk about what retailers and brands should be thinking about when it comes to data analytics to make data-driven decisions.
Discover how Meow Wolf experience designers go about creating engaging experiences that compel consumers to give their time to you.
AnyRoad aggregated data from 200 brands to identify key trends and help brand homes make the most out of the 2022 recovery.
In this episode, Joe Pine, Co-founder, Strategic Horizons LLP and Author of The Experience Economy, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the current and future state of the experience economy.
Featured at the WBR Future Stores Virtual Event – Jennifer Harness, Director, Content & Experience, Michaels Stores and Natalie Brown, Head of Marketing, Sur La Table – share strategies and insights on increasing in-store retail with experiences.
Whether you’re looking to evaluate the effectiveness of your programs or understand why they’re working, with AnyRoad Atlas you can now slice and dice data in ways that give you a clear understanding of what’s driving impact.
In this episode, Melissa Minkow, Director of Retail Strategy at CI&T, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the future of retail, trends retailers should embrace, and predictions for 2022.
In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices.
Experiential renaissance – for example, Diageo’s Johnnie Walker Princes Street, a new multi-million-pound attraction that allows visitors to be immersed in Scotch whisky.
In this episode, Justin Kahn and Daniel Yaffe will give you an inside look at the story behind the Harry Potter retail experience, and discuss the need to change the way you think about traditional retail.
In this webinar hosted by Adweek, Diageo, BRC Imagination Arts, creators of the experience, and AnyRoad give you an inside look at Johnnie Walker Princes Street’s participatory, personalized and highly immersive visitor experience.
A conversation about the new era of luxury retail and what role physical stores as we know them, have in the evolving retail landscape.
In this episode, Max Lenderman, Experience Economy Pioneer, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about everything Experiential Marketing. Where it’s been, its current state, where it’s going, and most importantly – how do you get there?
From pop-up activations to in-store events, brands like Nestlé, Anheuser Busch, Diageo, and Tabasco count on AnyRoad to measure the impact of their experiences, both in-person and online.
The 2021 Experiential Trends are based on aggregated data from more than 400 customers that use AnyRoad to power their branded experiences, including Budweiser, Honda, Michaels, and Tabasco.
Jonathan Yaffe, CEO, and Co-founder at AnyRoad discusses how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.
In this episode, Mary Lague, and Daniel Yaffe, explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences.
With vaccines providing a light at the end of the tunnel, the return of in-person experiences is imminent and experiential brands will emerge even stronger than ever post-pandemic.
In this episode, Dr. Monica Gandhi, Professor of Medicine and Infectious Diseases at UCSF, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about best practices and strategies for hosting safe in-person events, and what the experience economy will look like in a post-COVID world.
With mass vaccination programs and federal relief underway, consumers are optimistic–and it’s time for reopening. UCLA economists predict a ‘euphoric resumption of social activity’ is on the horizon, which will result in a period of the strongest economic growth we’ve seen in over 60 years.
The State of Virtual Events 2021 is a global benchmark report on the key trends shaping the future of experiential marketing.
n this episode, Alexis Walsko, Owner and Founder at Lola Red PR and Daniel Yaffe, COO & Co-founder at AnyRoad talk about how experiences can play an impactful role in your PR strategy.
In this episode, Jen Mullin, VP of Marketing at Malwarebytes and Daniel Yaffe, COO & Co-founder at AnyRoad talk about building community–aka brand love–through various consumer experiences, and the digital transformation of experiences.
Watch The Henry Ford, BRC Imagination Arts, and AnyRoad in an interactive discussion on how the automotive and mobility verticals can create branded experiences that excite, engage, and inspire a community of lifetime brand fans.
In this episode, Karen Katz, former CEO at Neiman Marcus Group and Daniel Yaffe, COO & Co-founder at AnyRoad explore the acceleration of digital transformation in retail, how it affects consumer engagement now, and the future of retail experiences.
We’re excited to announce the launch of Polaris Interview Series, a podcast featuring interviews with senior business executives, founders, and creatives from a variety of fields. All of whom have one thing in common–they put the customer experience first.
The team at AnyRoad has compiled over 200 virtual events and experiences and analyzed them for common characteristics to provide you with tactical insights.
In this episode, Christian Lachel, VP and Executive Creative Director at BRC Imagination Arts and Daniel Yaffe, COO at AnyRoad breakdown what a brand home is, why you need one, how to measure impact, and how to make a business case for it.
chat about creating the brand purpose at Sur la Table, challenges and surprises along the way, and the future of customer experiences for retail.
In this episode, Francisco Crespo, former Chief Growth Officer at Coca Cola and Daniel Yaffe, COO at AnyRoad, explores how brand growth can be achieved and measured, through creating emotional experiences and connections with consumers.
As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?
We’ve seen a proliferation of online events since the onset of COVID-19. The experiences that stand out are interactive and trigger our senses.
See how AnyRoad improves the management of your brand home by unifying customer and performance which makes your team smarter and more efficient.