Featured Content

The Ultimate Guide to Building a Thriving Brand Community

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Guides & eBooks

The Complete Guide to Running a Successful Brand Home

Today’s consumers crave deeper, more meaningful connections with the brands they choose to spend their money with. However, everything from securing investment from executives to setting clear goals to measuring success can be challenging.

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How to Build a First-Party Data Strategy Through Live Experiences

How to Build a First-Party Data Strategy, developed by AnyRoad, helps marketers leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.

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Experiential Retail: A Post Pandemic Guide

In this ebook, Ryan Whitney, Chief Sales Officer @ AnyRoad, explores how retailers can still exploit their brick-and-mortar advantage with strategies such as experiential retail concepts and premium services.

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The Virtual Events and Online Experiences Playbook

We launched this online survey at the end of 2020 to examine how brands are using digital experiences to engage consumers during the COVID-19 pandemic.

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Reports

Leading Trends in the Brand Home Visitor Experience

AnyRoad aggregated data between 2019-2021 from more than 200 customers like Diageo, Anheuser-Busch, Sierra Nevada, Founders Brewing, and members of the Kentucky Distillers Association to identify key trends and help brand homes make the most out of the 2022 recovery.

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The State of Virtual Events

A global benchmark report on key trends shaping the future of experiential marketing, where we examine how brands are using digital experiences to engage consumers during the COVID-19 pandemic.

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Experiential Trends 2021

The Experiential Trends Report, developed by AnyRoad, shares operational and behavioral trends in the Experience Economy. The trends cover in-person and virtual experiences, ranging from in-store appointments and services to activations to tours and classes.

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On-Demand Webinars

Maximize ROI with Data-Centric Brand Experiences

Learn how Just Egg utilized AnyRoad’s technology to gather first-party data from field events and increased brand visibility and revenue.

Elevating the Spirits Category Through Associations

How can distillers’ associations help empower members, measure success, and navigate complexities to achieve success?

Building a Bulletproof Case for Brand Home Investment

Brands need new ways to engage consumers through brand experiences. However, securing investment in new or existing brand experiences can be challenging for event managers.

How Brands Are Using Classes and Educational Content to Create Loyalty

From in-store cooking classes, to online yoga, brands see the potential for classes to build advocacy, foster community, and grow revenue.

Customer Success Stories

JUST Egg

300 field marketing events in 12 months, capturing over a hundred first-party data points per event.

Diageo

Creating lifelong whisky drinkers with an immersive, multi-sensory brand experience.

Fleetwood Paints

Building brand love with personalized color consultations, in-store and online, with a +60 NPS improvement from pre- to post- brand experience.

Absolut Home

Absolut

Using insights to grow revenue per visit by 36%

Nestle Case Study - AnyRoad

Nestlé

Direct-to-Consumer insights from a Two-Sided Experiential Marketplace.

Michaels Stores - In Store Events

Michaels Stores

20,000 Experiences in 12 months—Scaling Experiential with Michaels

Founders Brewing Company

Founders Brewing

Setting the Bar for Net Promoter Score: Founders Brewing and AnyRoad

Sierra Nevada Tasting

Sierra Nevada

Crafting a world class visitor experience with unique insights.

Visit Horse Country Experiences

Horse Country

Leveraging data and insights to build better experiences and grow sales 40%

Past Events & Podcasts

Events & Webinars

The Future of Brand Loyalty

A conversation about how brands can actually create lasting memories instead of simple moments through their experiential programs, paving the way for a new type of brand loyalty, one focused on being a part of a customer’s repertorium.

Events & Webinars

Reshaping the Retail Experience with Data Analytics

In this episode, Shelley E. Kohan and Daniel Yaffe talk about what retailers and brands should be thinking about when it comes to data analytics to make data-driven decisions.

Events & Webinars

Beyond Experiential Boundaries: Meow Wolf, Transformation, and the Metaverse

Discover how Meow Wolf experience designers go about creating engaging experiences that compel consumers to give their time to you.

Events & Webinars

Trends in the Distillery & Brewery Visitor Experience

AnyRoad aggregated data from 200 brands to identify key trends and help brand homes make the most out of the 2022 recovery.

Events & Webinars

The State of the Experience Economy

In this episode, Joe Pine, Co-founder, Strategic Horizons LLP and Author of The Experience Economy, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the current and future state of the experience economy.

Events & Webinars

How to Use Experiences to Build Long-Term Customer Relationships

Featured at the WBR Future Stores Virtual Event – Jennifer Harness, Director, Content & Experience, Michaels Stores and Natalie Brown, Head of Marketing, Sur La Table – share strategies and insights on increasing in-store retail with experiences.

Events & Webinars

Map Your Way To Success With AnyRoad Atlas

Whether you’re looking to evaluate the effectiveness of your programs or understand why they’re working, with AnyRoad Atlas you can now slice and dice data in ways that give you a clear understanding of what’s driving impact.

Events & Webinars

Retail Trends That Will Shape 2022

In this episode, Melissa Minkow, Director of Retail Strategy at CI&T, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the future of retail, trends retailers should embrace, and predictions for 2022.

Events & Webinars

Delivering Brand Purpose Through Experiences

In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices.

Events & Webinars

The Experiential Renaissance is Here: a Conversation on What’s Next in Luxury Retail

Experiential renaissance – for example, Diageo’s Johnnie Walker Princes Street, a new multi-million-pound attraction that allows visitors to be immersed in Scotch whisky.

Events & Webinars

Redefining Experiential Retail: The Harry Potter Story

In this episode, Justin Kahn and Daniel Yaffe will give you an inside look at the story behind the Harry Potter retail experience, and discuss the need to change the way you think about traditional retail.

Events & Webinars

An Inside Look at Johnnie Walker Princes Street

In this webinar hosted by Adweek, Diageo, BRC Imagination Arts, creators of the experience, and AnyRoad give you an inside look at Johnnie Walker Princes Street’s participatory, personalized and highly immersive visitor experience.

Events & Webinars

A New Era of Luxury: Experience Is Key

A conversation about the new era of luxury retail and what role physical stores as we know them, have in the evolving retail landscape.

Events & Webinars

The Experience Economy: Adapt or Die

In this episode, Max Lenderman, Experience Economy Pioneer, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about everything Experiential Marketing. Where it’s been, its current state, where it’s going, and most importantly – how do you get there?

Events & Webinars

Powering Field Marketing and Activations with AnyRoad Live

From pop-up activations to in-store events, brands like Nestlé, Anheuser Busch, Diageo, and Tabasco count on AnyRoad to measure the impact of their experiences, both in-person and online.

Events & Webinars

Experiential Trends 2021

The 2021 Experiential Trends are based on aggregated data from more than 400 customers that use AnyRoad to power their branded experiences, including Budweiser, Honda, Michaels, and Tabasco.

Events & Webinars

How Brand Experiences Drive Customer Experience with First-Party Data

Jonathan Yaffe, CEO, and Co-founder at AnyRoad discusses how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.

Events & Webinars

Why Brands Are Moving From Traditional Advertising to Branded Experiences

In this episode, Mary Lague, and Daniel Yaffe, explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences.

Events & Webinars

Resources for Reopening: Case Studies & Conversations

With vaccines providing a light at the end of the tunnel, the return of in-person experiences is imminent and experiential brands will emerge even stronger than ever post-pandemic.

Resources for Reopening: Case Studies & Conversations

Events & Webinars

Recovery and Renaissance: The Return of In-Person Experiences

In this episode, Dr. Monica Gandhi, Professor of Medicine and Infectious Diseases at UCSF, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about best practices and strategies for hosting safe in-person events, and what the experience economy will look like in a post-COVID world.

Events & Webinars

The Road to Reopening

With mass vaccination programs and federal relief underway, consumers are optimistic–and it’s time for reopening. UCLA economists predict a ‘euphoric resumption of social activity’ is on the horizon, which will result in a period of the strongest economic growth we’ve seen in over 60 years.

Webinar | State of Virtual Events 2021

Events & Webinars

The State of Virtual Events 2021

The State of Virtual Events 2021 is a global benchmark report on the key trends shaping the future of experiential marketing.

The Role of Experiences in PR Strategy

Events & Webinars

The Role of Experiences in PR Strategy

n this episode, Alexis Walsko, Owner and Founder at Lola Red PR and Daniel Yaffe, COO & Co-founder at AnyRoad talk about how experiences can play an impactful role in your PR strategy.

Events & Webinars

Building Community Through Experiences

In this episode, Jen Mullin, VP of Marketing at Malwarebytes and Daniel Yaffe, COO & Co-founder at AnyRoad talk about building community–aka brand love–through various consumer experiences, and the digital transformation of experiences.

Events & Webinars

The Business Case for Brand Homes – Automotive and Mobility

Watch The Henry Ford, BRC Imagination Arts, and AnyRoad in an interactive discussion on how the automotive and mobility verticals can create branded experiences that excite, engage, and inspire a community of lifetime brand fans.

Events & Webinars

The Future of Retail Experiences

In this episode, Karen Katz, former CEO at Neiman Marcus Group and Daniel Yaffe, COO & Co-founder at AnyRoad explore the acceleration of digital transformation in retail, how it affects consumer engagement now, and the future of retail experiences.

Polaris Podcast Interviews

Events & Webinars

Introducing the Polaris Podcast by AnyRoad

We’re excited to announce the launch of Polaris Interview Series, a podcast featuring interviews with senior business executives, founders, and creatives from a variety of fields. All of whom have one thing in common–they put the customer experience first.

Events & Webinars

The Virtual Events Playbook

The team at AnyRoad has compiled over 200 virtual events and experiences and analyzed them for common characteristics to provide you with tactical insights.

Events & Webinars

The Business Case for Brand Homes

In this episode, Christian Lachel, VP and Executive Creative Director at BRC Imagination Arts and Daniel Yaffe, COO at AnyRoad breakdown what a brand home is, why you need one, how to measure impact, and how to make a business case for it.

Polaris by AnyRoad - Building Brands Through Retail Experiences

Events & Webinars

Building Brands Through Retail Experiences

chat about creating the brand purpose at Sur la Table, challenges and surprises along the way, and the future of customer experiences for retail.

Growth Through Emotional Connections

Events & Webinars

Growth Through Emotional Connections

In this episode, Francisco Crespo, former Chief Growth Officer at Coca Cola and Daniel Yaffe, COO at AnyRoad, explores how brand growth can be achieved and measured, through creating emotional experiences and connections with consumers.

Events & Webinars

Are you Creating Brand Champions?

As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?

AnyRoad Online Events Playbook

Events & Webinars

A Playbook for Winning with Experiential Online

We’ve seen a proliferation of online events since the onset of COVID-19. The experiences that stand out are interactive and trigger our senses.

Ready to learn more?

See how AnyRoad improves the management of your brand home by unifying customer and performance which makes your team smarter and more efficient.

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