The 4 Ingredients for a Winning Experiential Marketing Strategy → Watch The On-Demand Webinar

AnyRoad Atlas

Understand brand impact and demonstrate ROI of your experiences with data-driven insights & analysis.

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“Using AnyRoad Atlas enables us to make smarter decisions on programming, better understand brand loyalty, and influence purchase behavior.”

GLENN COX, HEAD OF BREWERY EXPERIENCES, BUDWEISER

FLEXIBLE REPORTING & INSIGHTS

Evaluate the effectiveness of your experiential programs with flexible reporting and insights

  • Configurable reports allow you to measure and evaluate operational KPIs

  • Out-of-the-box dashboards provide quick visibility into brand impact and performance

  • Custom dashboards allow for a more tailored view of metrics and KPIs unique to your brand

ACTIONABLE TRENDS

Dive deeper into your data and quickly pinpoint actionable trends with Explorer

  • Perform custom segmentation by demographic, psychographic, specific experiences and more

  • Overlay metrics and choose from a variety of dimension breakdowns to tailor your analysis

  • Analyze data over extended periods of time to identify key trends

  • Perform benchmark analysis to compare performance against peers

INTELLIGENT FEEDBACK ANALYSIS

Understand WHY experiences are driving impact with intelligent feedback analysis

  • Discover key drivers of brand satisfaction with flexible guest surveys and question management

  • Gather real-time insights about who is attending, why, and what impact are they having on brand perception

  • Automatically uncover insights and surface key themes from large volumes of open-text feedback using Natural Language Processing (NLP)

BENCHMARK ANALYSIS

Measure performance against your peers with benchmark analysis

  • Layer industry benchmarks over your brand’s experiential data to see where you are over- and under-performing peers

  • Overlay brand impact metrics such as NPS on top of guest demographics, experience type, and more to get a more complete perspective

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“AnyRoad helps me measure the impact our experiential marketing strategies are making”.

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