AnyRoad Named High Performer in 6 Categories in G2 2023 Winter Grid Report → Read the News

“Using AnyRoad Atlas enables us to make smarter decisions on programming, better understand brand loyalty, and influence purchase behavior.”

GLENN COX, HEAD OF BREWERY EXPERIENCES, BUDWEISER

FLEXIBLE REPORTING & INSIGHTS

Evaluate the effectiveness of your experiential programs with flexible reporting and insights

  • Configurable reports allow you to measure and evaluate operational KPIs
  • Out-of-the-box dashboards provide quick visibility into brand impact and performance
  • Custom dashboards allow for a more tailored view of metrics and KPIs unique to your brand

ACTIONABLE TRENDS

Dive deeper into your data and quickly pinpoint actionable trends with Explorer

  • Perform custom segmentation by demographic, psychographic, specific experiences and more
  • Overlay metrics and choose from a variety of dimension breakdowns to tailor your analysis
  • Analyze data over extended periods of time to identify key trends
  • Perform benchmark analysis to compare performance against peers

INTELLIGENT FEEDBACK ANALYSIS

Understand WHY experiences are driving impact with intelligent feedback analysis

  • Discover key drivers of brand satisfaction with flexible guest surveys and question management
  • Gather real-time insights about who is attending, why, and what impact are they having on brand perception
  • Automatically uncover insights and surface key themes from large volumes of open-text feedback using Natural Language Processing (NLP)

BENCHMARK ANALYSIS

Measure performance against your peers with benchmark analysis

  • Layer industry benchmarks over your brand’s experiential data to see where you are over- and under-performing peers
  • Overlay brand impact metrics such as NPS on top of guest demographics, experience type, and more to get a more complete perspective

Read our reviews on G2

★★★★★
★★★★★

4.8

36 Reviews

“AnyRoad helps me measure the impact our experiential marketing strategies are making”.

Ready to Learn More?