Press

Company News & Announcements

Announcements

66% of Experiential Guest Data Goes Unidentified: AnyRoad Solves that Challenge with New First-Party Data Solution

With FullView, Brands Can Capture GDPR-Compliant Data from Every Guest In Attendance, Not Just the Person Making the Booking

Announcements

AnyRoad Raises $47 Million to Power Data-Driven Experiences At Scale

Funds and Accounts managed by BlackRock leads the Series B round as brands around the world use data to capitalize on the growth of the experience economy

Announcements

AnyRoad Hires Lauren Sommers as First Chief Marketing Officer

Marketing and Events Veteran, Formerly of Hopin, Joins Experiential Tech Startup As Experience Economy Takes Off Around The World

Announcements

AnyRoad Takes Experiential Intelligence to New Heights with AnyRoad Atlas

New Self-Service Analytics Solution Empowers Brands to Deep Dive The Performance of Their Experiential Programs

News & Updates

Make Sure You’re Capturing the FullView of Your Brand Experiences

Did you know that, on average, 66% of guests go unidentified in a group booking? So, what can you do to capture that missing data and bridge the gap?

News & Updates

Report Finds Brewery and Distillery Experiences Are Set for a Record Year

The 2022 Brand Homes Trends Report is based on aggregated data from more than 200 brand homes from companies like Diageo, Anheuser-Busch, Sierra Nevada, Founders Brewing, and members of the KDA.

News & Updates

AnyRoad Raises $47 Million to Power Data-Driven Experiences At Scale

AnyRoad, the leader in Experience Relationship Management (ERM), today announced that it closed a $47M Series B funding round led by funds and accounts managed by BlackRock with participation from Andreessen Horowitz (a16z), Runa Capital, and Kaiser Permanente.

News & Updates

AnyRoad Takes Experiential Intelligence to New Heights with AnyRoad Atlas

With AnyRoad Atlas, brands can now drill deeper into their experiential data to surface insights, with self-service analytics capabilities that enable users to segment data, compare it across industry benchmarks and optimize programs based on intelligent, context-driven recommendations.

News & Updates

Q&A with Iris Hermelin – VP of People at AnyRoad

At AnyRoad, we’ve always known that it’s all about the people. It’s time now to double down on our People, and I’m beyond thrilled to announce that Iris Hermelin is joining our team as our first-ever Vice President of People.

News & Updates

AnyRoad Welcomes Iris Hermelin as Vice President of People

We’re excited to announce that former Lyft talent and HR leader Iris Hermelin has joined the company as its first vice president of people.

News & Updates

AnyRoad Expands to Portland

AnyRoad, the leader in Experience Relationship Management (ERM), today announced the development of a new sales and engineering hub in Portland.

News & Updates

Engineering Careers at AnyRoad

For those considering joining the engineering team at AnyRoad, we thought we’d share a brief overview of our team and culture.

AnyRoad official partner member Kentucky Distillers Association

News & Updates

AnyRoad Becomes an Official Partner of the KDA

Our relationship with the organization and its members goes back a number of years and today we work with more than a dozen members of the organization including Heaven Hill, Bardstown Bourbon, Diageo, Beam Suntory, Four Roses and others.

News & Updates

AnyRoad Brings First-Party Data Collection to Field Marketing with AnyRoad Live

Designed for use by marketers and brand ambassadors in the field, AnyRoad Live empowers brands to collect customer data and feedback in real time with a user-friendly iOS interface and contactless web portal accessible by QR code.

News & Updates

New Report Finds In-Person Branded Experiences Outpaced Virtual For The First Time Since Pandemic

A vast majority (75%) of the brands analyzed have already reopened for in-person experiences, ranging from in-store appointments and services to activations, tours and classes, while many (70%) continue to offer online experiences as part of their customer engagement strategy.

News & Updates

AnyRoad Appoints Prominent Experts to New Advisory Board

With decades of combined experience in the retail, CPG and customer experience industries, the advisory board, which will grow over time, plays an integral role in shaping AnyRoad’s product strategy and overall growth.

News & Updates

Raising $10M in the Middle of a Pandemic

We’re thrilled to announce that we’ve raised an oversubscribed $10M Series A-1 round to propel the Experience Economy forward, double down on our customer experience data platform, and continue to support the most innovative brands in the world.

AnyRoad announces series a-1 financing led by Andreessen Horowitz and Runa Capital

News & Updates

AnyRoad Closes $10 Million Series A-1

AnyRoad, the leader in Experience Relationship Management (ERM), today announced that it closed $10 million in Series A-1 financing, led by Andreessen Horowitz (a16z) and Runa Capital.

The report features responses from over 100 companies.

News & Updates

Global Survey of 100 Brands Finds Virtual Events Will Outlast the Pandemic

Research from AnyRoad explores common challenges and lessons learned as more than half of brands expect budget for online experiences to grow in the next year.

News & Updates

Experience and Event Technology Integrations

At AnyRoad, we believe that to unlock the value of your first-party data from experiences and events an appropriate technology architecture with robust integrations must be in place.

News & Updates

How Nestlé Built a D2C Marketplace in Just 60 Days

With a portfolio of 2000+ brands covering the spectrum of consumer goods, Nestlé is continually innovating and experimenting within its brands, most notably through its Silicon Valley Innovation Outpost (SVIO).

News & Updates

Setting the Bar for Net Promoter Score: Founders Brewing and AnyRoad

Founders Brewing, one of the most recognizable names in craft beer, partnered with AnyRoad to bring data and insights to their brewery visitor experience. Founded in 1997 in Grand Rapids, Michigan, Founders Brewing Company has grown to become one of the most recognizable names in craft beer.

News & Updates

AnyRoad – Is That a New Look?

If you’ve visited AnyRoad.com before, you may have noticed some changes. We’ve been busy improving and simplifying the way we communicate what we can do for brands. It all started by listening – to our customers, our colleagues, and our friends at global brands.

AnyRoad prepared a list of 180 online event and virtual event ideas

News & Updates

180 Virtual Event Ideas – Experiential Marketing Inspiration

When it comes to online, virtual and hybrid experiences, we’ve seen years of innovation compressed into just six months. With Coronavirus putting a pause on in-person events, event planners have been bringing the future forward to engage customers online with interactive experiences.

News & Updates

AnyRoad | Proud Finalists at the LVMH Innovation Awards 2020

The LVMH group created the LVMH Innovation Award, which was designed to recognize the most innovative and relevant startups in the field of customer experience each year, and is considered the most prestigious startup contest in the Retail-Tech industry.

News & Updates

Introducing AnyRoad AtHome for Virtual Events and Experiences

What is the Experience Economy when the world is stuck in their homes? We’ve been asking ourselves this question daily during the Covid-19 crisis, and our customers have answered us with inspiring examples.

AnyRoad team pictured at an offsite in Barcelona

News & Updates

AnyRoad’s Series A Funding Announcement

With this Series A led by a16z, along with Rally Ventures, Precursor Ventures, board member Justin Kaufenberg (SportsEngine/NBC), and Marc Benioff (Salesforce), we’re accelerating the product breadth of our ERM as well as the expansion into new verticals.

News & Updates

Creativity Matters: HBR on Creativity in Advertising

Various experiments have shown that creative messages garner more (positive) attention. However, the authors point out that they haven’t found concrete evidence that these positive attitudes, thanks to creativity, actually lead to more sales.

Mediaworks 2017 Hanoi - Experiential Marketing

News & Updates

Experiential Marketing Shines at DigitalMediaWorks 2017

When we are talking about digital economy, it is not really digital but rather experience economy. In the end, we are talking about experiences that are related to the brands, but we are using a smarter way to present it by linking the online and offline experience.