How to Build a First-Party Data Strategy Through Live Experiences

“I throw them in the garbage.”

That’s what a field marketing manager told Brad Feinberg, VP of Media and Consumer Engagement at Molson Coors when he asked what happens to the names after hosting a contest and drawing the winner.

This prompted Brad to completely change how his team captures and manages first-party data from live events and experiences. And more brands should follow this approach!

How to Build a First-Party Data Strategy, developed by AnyRoad, helps marketers leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.

In this eBook, you will learn:

  • Why live experiences and events have a data problem
  • What the 4 components of a first-party data technology stack are
  • How to use first party data to build brand loyalty and drive revenue

Download the full eBook to learn more!

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