Centralize data & insights
AnyRoad Experience Manager
Manage experiences & capture data
Powering live events and brand activations
That’s what a field marketing manager told Brad Feinberg, VP of Media and Consumer Engagement at Molson Coors when he asked what happens to the names after hosting a contest and drawing the winner.
This prompted Brad to completely change how his team captures and manages first-party data from live events and experiences. And more brands should follow this approach!
How to Build a First-Party Data Strategy, developed by AnyRoad, helps marketers leverage a two-way value exchange with consumers and build a strategy to grow their first-party data.
In this eBook, you will learn:
Download the full eBook to learn more!