Capture consumer data from field activations

AnyRoad removes the guesswork from events, activations, and pop-ups by empowering teams to collect rich consumer insights and quantify the impact.

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+80%

increase in
purchase intent

-30%

decrease in
cost per lead

+82%

growth in
brand awareness

The AnyRoad Difference

Unlock a trove of first-party data for your brand
from field marketing activations

Capture Compliant, Structured Consumer Data

Transparently capture consumer data on-site without hindering the consumer experience.

Personalize Consumer Engagement Post-Experience

Feed experiential data into your CRM or CDP to personalize ongoing communication to your consumers.

Analyze and Surface Consumer Insights

Gain insights into what works and can be improved about your experiences to consistently iterate.

Platform Features

The Live Experience Platform

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Industry Expertise

Latest resources for Field Marketing teams

Webinar

Powering Field Marketing and Activations with AnyRoad Live

In this webinar, we introduce AnyRoad Live, our latest product designed for use by marketers and brand ambassadors out in the world. AnyRoad Live captures meaningful customer data and feedback in real-time with a user-friendly iOS interface and contactless web portal accessible by QR code.

Blog Post

Nike’s Creative Approach to Building Branded Experiences

Shoe obsession is at an all-time high, and in-the-know brands are attracting “sneakerheads” by offering more than just great shoes and a revered brand. Nike is really selling the experience, not the shoe, and dominates when it comes to experiential marketing campaigns.

Blog Post

Why Aren’t More Brands Capturing First-Party Data?

Auto brands such as Mercedes, Pagani, Porsche, Lotus, Cadillac, Audi and non-auto brands such as Burgess Yachts, FlexJet, Maker’s Mark, and Wolves Whiskey had activations that missed a massive opportunity to get to know who is engaging with their brand, and capture first-party data.

Ready to learn more?

See how AnyRoad can help you improve your events and develop better insights about your consumers.

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