Johnnie Walker Princes Street, the new eight-floor visitor experience that brings the story of one of the most popular Scotch whisky brands in the world to life, opened September 6 in the heart of Edinburgh. As the centerpiece of Diageo’s $250 million investment in scotch whisky tourism—the largest single investment in the industry—it’s expected to attract over half a million visitors in its first year.
In this webinar hosted by Adweek, Diageo, BRC Imagination Arts, creators of the experience, and AnyRoad give you an inside look at Johnnie Walker Princes Street’s participatory, personalized and highly immersive visitor experience.
You’ll find out:
- The significance of brand storytelling
- Insights into successful branded experiences that deliver on ROI
- How to measure brand home impact and customer lifetime loyalty
Contact us if you have any questions on measuring the impact of your experiences.