As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?
Watch AnyRoad presenters Lauren Snyder and Tasha Campbell, with special guests from Sierra Nevada Brewing Company and Bardstown Bourbon Company, to learn about the universal metric that measures the impact of experiences: Brand Conversion.
Watch this recorded webinar to:
- Learn how to measure if your experiences are creating Brand Champions
- Understand how to calculate, interpret, and improve Brand Conversion
- Hear real-life examples of how brands use Brand Conversion
- Webinar slides on Slideshare
- Join us on 9/22 – ‘Growth Through Emotional Connections’ with Francisco Crespo, Former Chief Growth Officer at Coca-Cola
Feel free to contact the AnyRoad team or reach out on Twitter to get started on measuring the impact of your experiences.