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Why Brands Are Moving From Traditional Advertising to Branded Experiences

Thanks for tuning in for episode 8 of Polaris, a podcast and webinar series of interviews with senior business executives, founders, and creatives. You’ll hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Mary Lague, Vice President, Research at Pilot44 Labs, and Daniel Yaffe, COO & Co-founder at AnyRoad explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG (fast-moving consumer goods) brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences. They’ll also dive into the role this transformation will play in the future of retail experiences.

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Contact us if you have any questions on measuring the impact of your experiences, or if you would like to be a guest on Polaris.

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