The 4 Ingredients for a Winning Experiential Marketing Strategy → Watch The On-Demand Webinar
March 30, 2021

The State of Virtual Events 2021

Jesse Dang
Webinar | State of Virtual Events 2021

The State of Virtual Events 2021 is a global benchmark report on the key trends shaping the future of experiential marketing. As brands around the world continue to use online experiences to engage with consumers, the research exposes common challenges, opportunities, and best practices that will extend far beyond the pandemic.

The report is based on responses from over 100 companies managing approximately 20,000 annual virtual events, including Anheuser-Busch, Nestle, HP, Condé Nast, Pernod Ricard, Volkswagen, and LinkedIn.

In this webinar, Jonathan Yaffe, CEO and Co-founder at AnyRoad:

  • Presents key findings from 100+ brands running 20,000+ experiences
  • Explores common challenges and lessons learned for online experiences to grow in the next year
  • Provides insights, opportunities, and best practices that will extend far beyond the pandemic

Watch now:

Contact the AnyRoad team or reach out on Twitter if you have any questions on measuring the impact of your experiences.

Related Articles

Webinar

Trends in the Distillery & Brewery Visitor Experience

AnyRoad aggregated data from 200 brands to identify key trends and help brand homes make the most out of the 2022 recovery.

Webinar

Map Your Way To Success With AnyRoad Atlas

Whether you’re looking to evaluate the effectiveness of your programs or understand why they’re working, with AnyRoad Atlas you can now slice and dice data in ways that give you a clear understanding of what’s driving impact.

Webinar

An Inside Look at Johnnie Walker Princes Street

In this webinar hosted by Adweek, Diageo, BRC Imagination Arts, creators of the experience, and AnyRoad give you an inside look at Johnnie Walker Princes Street’s participatory, personalized and highly immersive visitor experience.

Webinar

Powering Field Marketing and Activations with AnyRoad Live

From pop-up activations to in-store events, brands like Nestlé, Anheuser Busch, Diageo, and Tabasco count on AnyRoad to measure the impact of their experiences, both in-person and online.

Webinar

Experiential Trends 2021

The 2021 Experiential Trends are based on aggregated data from more than 400 customers that use AnyRoad to power their branded experiences, including Budweiser, Honda, Michaels, and Tabasco.

Webinar

How Brand Experiences Drive Customer Experience with First-Party Data

Jonathan Yaffe, CEO, and Co-founder at AnyRoad discusses how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.

Webinar

Resources for Reopening: Case Studies & Conversations

With vaccines providing a light at the end of the tunnel, the return of in-person experiences is imminent and experiential brands will emerge even stronger than ever post-pandemic.

Webinar

The Road to Reopening

With mass vaccination programs and federal relief underway, consumers are optimistic–and it's time for reopening. UCLA economists predict a ‘euphoric resumption of social activity’ is on the horizon, which will result in a period of the strongest economic growth we’ve seen in over 60 years.

Webinar

The Virtual Events Playbook

The team at AnyRoad has compiled over 200 virtual events and experiences and analyzed them for common characteristics to provide you with tactical insights.

Are you creating brand champions

Webinar

Are you Creating Brand Champions?

As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?

AnyRoad Online Events Playbook

Webinar

A Playbook for Winning with Experiential Online

We’ve seen a proliferation of online events since the onset of COVID-19. The experiences that stand out are interactive and trigger our senses.