Using data and insights from the AnyRoad platform, Sierra Nevada has crafted a world class visitor experience at the Chico and Mills River breweries.
Sierra Nevada is one of the largest American craft breweries with two locations in Chico, California and Mills River, North Carolina. Over a million guests visit these locations each year to see the science behind some of Sierra Nevada’s biggest beers, including their renowned pale ale, and a portfolio of other crafted beverages.
Working with AnyRoad, the Sierra Nevada team has been using both qualitative and quantitative data on a strong trajectory of improving net promoter score (NPS), brand engagement, and optimizing their programs for best-in-class experiences.
“Guest experience isn’t always something that’s very tangible so putting data behind it allows us to prove the impact.” Amy Ebling, Tour Supervisor
In a market with 8,500 craft breweries in North America alone, Sierra Nevada continues to stand out as a leader. Their ongoing investments in programs designed to engage its most loyal customers and fans mean they set the standard for what a ‘brand home’ or visitor experience center should look like.
If you’d like to learn more, read the full story here.
You can also check out a recording of a webinar that featured Sierra Nevada and how they achieve best in class brand conversion here.