Founders Brewing, one of the most recognizable names in craft beer, partnered with AnyRoad to bring data and insights to their brewery visitor experience.

Founded in 1997 in Grand Rapids, Michigan, Founders Brewing Company has grown to become one of the most recognizable names in craft beer. Now operating out one production facility and two taproom locations in Grand Rapids and Detroit, Founders has approximately 600 employees and product distribution across all 50 states and 20 countries internationally. 

Founders’ brewery tour program started in 2012 with little more than a sign in sheet and tour groups of 12 people. After partnering with AnyRoad in 2018, however, Founders began to reimagine and streamline their brewery experience program, uncovering key insights around new and repeat visitors, net promoter score (NPS), and ultimately the impact on revenue.

You can read the full case study here.

“Planning has become a lot easier since using AnyRoad. Just seeing what our bookings pipeline is allows us to assign team members and add or remove slots where needed.”

Marklyn Behling, Founders Brewing