The 4 Ingredients for a Winning Experiential Marketing Strategy → Watch The On-Demand Webinar

Retail Trends That Will Shape 2022

Thanks for tuning in for Polaris, a webinar series of interviews with senior business executives, founders, and creatives. You’ll hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Melissa Minkow, Director of Retail Strategy at CI&T, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the future of retail, trends retailers should embrace, and predictions for 2022.

Melissa has overseen CI&T’s retail strategy and industry perspective for over a year now, after 2 years in merchandising strategy at Target, 6 years covering omnichannel, e-commerce, and social media retail at Gartner, a stint in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry consumer insights and innovation. She is also a RetailWire BrainTrust Expert.

Watch on YouTube

Contact us if you have any questions on measuring the impact of your experiences, or if you would like to be a guest on Polaris.

Related Articles