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Redefining Experiential Retail: The Harry Potter Story

Thanks for tuning in for Polaris, a webinar series of interviews with senior business executives, founders, and creatives. You’ll hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode Justin Kahn, Former Executive Director of Global Retail Experience at Warner Bros. Entertainment, and Daniel Yaffe, COO & Co-founder at AnyRoad, will give you an inside look at the story behind the Harry Potter retail experience, and discuss the need to change the way you think about traditional retail.

Watch on YouTube

Contact us if you have any questions on measuring the impact of your experiences, or if you would like to be a guest on Polaris.

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