Absolut Rent Brännvin or “Absolutely Pure Vodka” was originally produced in southern Sweden in 1879. Now known simply as Absolut Vodka, the company was founded by Lars Olsson Smith, who famously offered free boat rides for guests to visit his distillery. Today, Absolut has grown to be one of the largest brands of spirits in the world and is sold in 126 countries. Over the years a few things haven’t changed — all of the brand’s production still takes place in and around the village of Åhus Sweden and Absolut remains committed to offering visitors a superior experience.
As a brand rich in history and with a loyal following, the marketing team at Absolut embarked on an ambitious project to develop a brand home in Åhus with the support of BRC Imagination Arts and AnyRoad.
In April 2021, we spoke with Kenneth Hoffström, Site Manager, and Lisa Fleron, Operations Manager to document the story of the Absolut Home.
Click here to learn how they used data to grow revenue per visit by 36%.