Founded in 1866, Nestlé is the largest CPG company in the world. With a portfolio of 2000+ brands covering the spectrum of consumer goods, Nestlé is continually innovating and experimenting within its brands, most notably through its Silicon Valley Innovation Outpost (SVIO).
Starting in spring 2020, Nestlé and AnyRoad partnered to bring a concept from the SVIO team to life. In just three months, the teams built a two-sided in the pet space where dog owners could connect through interactive experiences that included cost-effective dog training with expert teachers.
This experimental program is an imaginative method for CPG brands to create strong direct-to-consumer relationships and build loyalty with customers.
Over the coming weeks, we’ll be exploring how brands can use similar marketplaces to scale their experience programs, in the meantime you can read the full success story here.