Growing sales by 40% across 32 locations isn’t easy, but Horse Country cracked the code using a single platform for data and insights.

Horse Country, a 501(c)(3) organization that connects consumers with Kentucky horse culture, builds bridges between visitors to the Bluegrass State and its horse racing heritage. Visitors are given a unique glimpse into the land, people, and horses that make Kentucky a global leader in equine culture and sports.

With a goal to create more fans of horse culture and horse racing, Horse Country offers guests specifically curated experiences that expose them to all aspects of raising and training horses. Working with a partner network of 32 locations across the state, Horse Country facilitates educational and experiential visits to working farms, rehabilitation and adoption centers, race tracks, feeding centers, stud farms, nurseries, and more all in the name of preserving the heritage, history, and promising future of horse racing.

Managing a program of experiences across 32 locations isn’t easy and requires a focus on data and insights. Working with AnyRoad, the Horse Country team was able to streamline experience management, including managing relationships with partner organizations, while also establishing data baselines around visitor experiences. All of this led to significant improvements in sales and customer advocacy.

“Our successful relationship with AnyRoad is thanks to the company’s ability to deliver the data and insights we need to build better experiences.” Anne Hardy, Executive Director

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