The Experiential Renaissance is Here: a Conversation on What’s Next in Luxury Retail


After staying home for over a year, the world is clamoring for human connection and in-person experiences. But in this new age of retail, experiences will look different: what role will physical stores have in this evolving landscape?

In this conversation, Greg and Daniel discuss how luxury retailers like Diageo are embracing the experiential renaissance – for example, Diageo’s Johnnie Walker Princes Street, a new multi-million-pound attraction that allows visitors to be immersed in Scotch whisky. They also dive into the role experiences play in building lifelong connections with consumers.

We’ll cover:

  • How luxury brands are creating experiences – like Johnnie Walker Princess Street – in the new era of retail.
  • What role does physical retail (and physical experiences) play in an increasingly virtual world.
  • How experiences help brands collect consumer insights that help build and foster long-lasting customer relationships.

Watch on YouTube

Contact us if you have any questions on measuring the impact of your experiences, or if you would like to be a guest on our podcast, Polaris by AnyRoad.