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The Role of Experiences in PR Strategy

The Role of Experiences in PR Strategy

Thanks for tuning in for Polaris, a podcast and webinar series of interviews with senior business executives, founders, and creatives. You’ll hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Alexis Walsko, Owner and Founder at Lola Red PR and Daniel Yaffe, COO & Co-founder at AnyRoad talk about how experiences can play an impactful role in your PR strategy. You’ll hear how they broke the barriers in traditional PR and experiential marketing with clients such as RH (Restoration Hardware), Shinola Watches, and Red Bull.

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Contact the AnyRoad team or reach out on Twitter if you have any questions on measuring the impact of your experiences, or if you would like to be a guest on Polaris.

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