Panel Discussion: How to Use Experiences to Build Long-Term Customer Relationships


Featured at the WBR Future Stores Virtual Event – Jennifer Harness, Director, Content & Experience, Michaels Stores and Natalie Brown, Head of Marketing, Sur La Table – share strategies and insights on increasing in-store retail with experiences.

Whether it’s for cooking classes or services such as knife sharpening, Sur La Table is famous for its in-store experience. Equally famous is Michaels Stores where millions of people visit to take part in their community classroom.

In this panel discussion, we will share how to use experiences as part of your retail strategy.

Watch now to:

  • Hear how Michaels and Sur La Table use services, experiences, and events to connect with their audiences
  • Learn how to use customer education as an effective way of building connections with customers
  • Acquire top-tips for launching an experiential retail strategy

Contact us for more information or if you have any questions on measuring the impact of your experiences.

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