The 4 Ingredients for a Winning Experiential Marketing Strategy → Watch The On-Demand Webinar
December 16, 2021

To Affinity and Beyond: Delivering Brand Purpose Through Experiences

Nana Apostolopoulou

Thanks for tuning in for Polaris, a webinar series of interviews with senior business executives, founders, and creatives. You’ll hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices.

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Contact us if you have any questions on measuring the impact of your experiences, or if you would like to be a guest on Polaris.

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