To Affinity and Beyond: Delivering Brand Purpose Through Experiences


Thanks for tuning in for Polaris, a webinar series of interviews with senior business executives, founders, and creatives. You’ll hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices.

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Contact us if you have any questions on measuring the impact of your experiences, or if you would like to be a guest on Polaris.

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