In this episode, Shelley E. Kohan and Daniel Yaffe talk about what retailers and brands should be thinking about when it comes to data analytics to make data-driven decisions.
B2C Marketers are increasingly using live experiences to grow their first-party dataset. Learn how to build a first-party data strategy.
The year 2020 was like no other. The COVID-19 pandemic changed the face of retail in many unexpected ways. This dramatic shift became most apparent during the holiday shopping season. Businesses and consumers were now treading in uncharted waters.
Whiskey Tourism is defined as the travel, entertainment (food, music, art), and sampling of whisk(e)y products and merchandise associated with a particular brand, region, trail, or country.
Originally conceived by technology company RetailNext, Shopper Yield helps combine three very important metrics in the retail space: traffic, conversion, and average transaction value (ATV).
As brands move more and more into experiential marketing programs, a marketer's ability to extend their brand has been given new life. Instead of just old-school pricing discounts, personalization requires the brand to provide experiences beyond just purchase, shipping, and customer service.
The concept of a pop-up shop is widespread, and there aren't many people who haven't heard of or experienced one. But what many people don't realize is that there are many reasons a brand could run a pop-up shop with a wide variety of possible goals and objectives.
According to the U.S. Department of Labor, the average cost of a bad hire is up to 30% of the employee's first-year earnings, related to hiring, retention, and pay. Luckily, there are many proven ways you can hire faster and still make the right decisions.
In the last few years alone, the time required to hire a new employee has increased by almost 77%. As if that wasn’t enough, COVID-19 significantly impacted staffing, especially for positions requiring in-person attendance.
Hiring talent is a big issue holding brands back from reopening and ramping up their experiential programs. It's no secret that the world of recruiting has changed. Here are 3 reasons to rethink your recruiting efforts!
In the digital world, we have a whole host of marketing automation tools to manage all stages of the customer journey. In the offline world, you now have AnyRoad – because you can't improve what you don't measure.
Sarah Heeren 
Nana Apostolopoulou 
Shaalin Parekh 
Michael Luna 
Aaron Sorin 
Paul Gearhart 
Nicholas Roberts-Moore, Storefront 
Jesse Dang