The world's most loved brands open their doors to the public for tours and experiences. These venues, often referred to as ‘brand homes’, are becoming increasingly sophisticated and interactive.
We offer some tips, examples, and a framework to help you apply embodied cognition to your own experiential marketing efforts.
As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand[...]